PR - Here-O-Donut

Win Your Biggest Photo ever

To celebrate National Donut Day, Here-O-Donut team is giving away a spot on our giant Billboard on SZR. For fame enthusiasts, here’s an opportunity to see yourself in lights on SZR.

If the contestent guess how many donuts can fit in Here-O-Donut giant billboard on SZR, we will put participants face on our next GINORMOUS pink billboard.

Challenge

As you can see it’s a disruptive initiative with a nice story telling.. The local small donut brand doing huge crazy things in town.

- Amplify the activation Idea.

- To extend reach to target market segments, specially UAE.

- To create brand awareness & engagement with PR activities.

- To increase traffic and exposure to our stories and content

- To reach and engage with the right target audience.

Solution

PR OUTREACH PROGRAM

Step 1 - Create Press Releases/Story

Step 2 – Find Journalist from database

Step 3 – Pitch the Story

Step 4 – Publish Press Releases

Step 5 – Manage Media Contacts

Step 6 – Brand Online Newsroom

LINK BUILDING

Step 1 – Article Publication

Step 2 – Content Outreach

Step 3 – Directory Submission

- To write an exciting article/PR story to cover a story about our contest.

- Getting it translated in Arabic as per the requirements.

- Getting it published across a list of publications plus with the help of link building making it more viral.

- Keeping track of the coverage and the Hashtags.

- Keeping track of the participants.

Impact

“Celebrate National Donut Day with Here-O Donuts”

Our PR release is visible on Major Newswires, Search Engines & Social Media Channels.

Millions of people using Google, Facebook, Twitter, Bing, and other services now have access to our release. we’ve achieved search visibility, reached journalists, and gained media exposure. Our release has also been distributed on the world’s leading newswires and directly to media newsrooms as well.

- https://www.khaleejtimes.com/uae/celebrate-national-donut-day-with-here-o-donuts-and-win-your-biggest-photo-ever

- https://world.einnews.com/pr_news/uae/576874042/celebrate-national-donut-day-with-here-o-donuts

- https://asiannews.in/celebrate-national-donut-day-with-here-o-donuts/

- https://www.einnews.com/pr_news/576874042/celebrate-national-donut-day-with-here-o-donuts

LINK BUILDING

ENGLISH - 83

ARABIC - 55