Brand Launch and Digital Strategy

We helped Caphe Vietnam to launch in UAE, by managing the end-to-end digital launch from website development, content creation, and social media management to creating the entire website and social media content including graphics, videos, and blogs on their website.

Challenge

Coffee is not new to the United Arab Emirates, Caphe Vietnam was entering a country full of coffee lovers and with already established competition brands with the likes of Starbucks, Coffee Nero, Costa, and many others. 

It was not just a challenge to launch them effectively but also to create a unique fast time purchase for its vibrant young audience.