Grand Excelsior Hotels Group is managed by Mohammad Omar Bin Haider (MOBH) Holding Group. The Hotel Group is renowned for offering world-class Arabian hospitality. There are a total of 4 outlets in Dubai that come under the Grand Excelsior Hotels Group which include GEH Al Barsha, Bur Dubai, Deira, and Downtown. The main aim of this project was to bring all the branches under one website so that maximum revenue can be generated from the website booking engine itself rather than being dependent on third-party websites.
Challenge
Since the Outlets were operational even after being a part of the same group which is Grand Excelsior Hotels all the branches had different websites which caused confusion among the hotel guests. Also, the domain names were not similar to the outlet names. This confusion drove guests who wanted to book rooms in the hotels away from the hotel websites and guests used third-party booking websites which work purely on commission reducing the revenue of the hotels as they had to pay commission to these third-party websites.
Solution
Adapts Media Team proposed to the client, to bring all 4 outlets under one umbrella, and after the approval, we started working on the website design. This project was a big project as the work had to be started from scratch. From website design to development our team worked on every aspect of the website. We Developed the website according to the approved design and integrated all the required codes from HTML, and CSS to JavaScript. The booking engine for all four hotels was also integrated into the website and as proposed it became a one-stop for exploring and booking any hotel out of the four outlets.
Impact
With intensive work on SEO and Website Performance by Adapts Media team. The website ranked on top in organic google searches which is even above the third-party website. This led to increased traffic to the GEH group website and eventually increased revenue.
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