SES

Client Overview:
SES (Self Education School) is dedicated to mental and psychological health, emphasizing mindfulness and cognitive behavioral therapy (CBT) to help individuals manage thoughts and core beliefs effectively.

Challenges:

• Establish an effective online presence to attract individuals seeking counseling and therapy services.

• Develop a user-friendly website capable of booking counseling sessions and processing payments securely.

• Improve visibility and engagement on social media platforms, specifically Facebook and Instagram.

Strategy Implemented:

1. Website Development:

• Created a comprehensive website highlighting SES's services, counselors, and therapy options.

• Integrated a secure booking system allowing clients to schedule counseling sessions online.

• Implemented a payment gateway for seamless transaction processing post-booking.

2. Social Media Strategy:

• Conducted an audit of SES's existing social media profiles on Facebook and Instagram.

• Developed a content calendar focusing on mental health tips, therapy benefits, and client success stories.

• Launched targeted advertising campaigns to increase visibility among the target demographic interested in mental health services.

3. Content Creation:

• Produced informative blog posts and articles addressing common mental health issues and therapeutic techniques.

• Created engaging visuals and videos to promote SES's services and attract potential clients.

4. Client Engagement and Support:

• Implemented a customer support system to assist clients with appointment scheduling and inquiries.

• Established an automated confirmation system to send booking confirmations and appointment reminders.

Results Achieved:

• Enhanced Online Presence: Launched a user-friendly website that improved accessibility to SES's counseling services, leading to an increase in online bookings.

• Improved Social Media Engagement: Successfully boosted engagement on Facebook and Instagram through targeted campaigns and valuable content.

Streamlined Booking Process: Implemented a secure and efficient online booking system, resulting in improved client satisfaction and operational efficiency.