Why Indoor Advertising is Very Effective ✽

Following the trending forms of advertising is not always the best idea, such as internet, TV commercials and magazines. Those forms are flooded with ads and easy for the consumer to mute, fast forward, turn the page or swipe.

Here comes the indoor advertising that if placed in the right locations the campaign will be very effective as the consumers there are very receptive.

Choosing a location that is related to your product is the most important thing in indoor advertising. An obvious example is overly advertising a detergent product exactly above its stall at hypermarkets. But another complex yet very effective and creative example is advertising a car model at cinemas that are screening a car movie, this will insure you that whoever sees your Ad is most probably interested in cars, their brains will automatically receive your ad and subconsciously relate it to the mind-blowing movie they just saw. Awesome ha?

Indoor advertising locations:

• Poster ads
• Bathroom ads
• Hotels
• Theaters
• Bar media
• Sports media
• Gyms
• Night Clubs
• Mirror clings
• Elevators

Why indoor advertising?

• High retention levels, According to research indoor Ads are viewed on average from 1.5 - 2 minutes where on the other side traditional advertising is viewed for 3 – 5 seconds.

• Creativity is limitless, creating new ideas is the way for brands to survive, and indoor advertising provides the space and the needed audience. Creating an interactive Ad will surely grab your potential audience attention and is more likely to generate leads.

• Cost effective: compared to other forms of advertising indoor advertising is a quality reach low cost method if situated in the right location.

• In Percentage: 84.4% of people recalled seeing a specific indoor ad. 88.5% of people who have seen an indoor Ad can recall 4 selling points.