Social Media RFP Template (2025): Free Copy‑Paste RFQ, Scoring Matrix & Examples ✽
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By: Entasher
Skip the guesswork. Use this copy‑paste RFQ, run a structured evaluation, and get multiple quotations from verified social media agencies on Entasher.
Quick links (choose what you need)
| Service | Use it for | Entasher link |
|---|---|---|
| Core Social Media Agencies | Always-on social, calendars, community, reports | entasher.com/s/social-media-agencies-companies |
| Performance Marketing | PPC & paid social execution and optimization | entasher.com/s/performance-marketing-companies |
| Google Ads | Search, Display, YouTube campaigns | entasher.com/s/google-ads-services |
| Content Marketing | Long‑form content to fuel social | entasher.com/s/content-marketing |
| Video & Animation | Reels, explainers, motion graphics | entasher.com/s/video-animation-production-companies |
| Photography | Product & lifestyle shoots for your calendar | entasher.com/s/photography |
The 7‑step Social Media RFP workflow
- Define business outcomes & KPIs: Awareness, engagement, leads/MQLs, ROAS/CAC.
- Pick platforms: Facebook, Instagram, TikTok, LinkedIn, X. Note language/markets.
- Shortlist 3–5 verified vendors: Start in Social Media Agencies.
- Send one unified RFQ: Use the template below to keep proposals comparable.
- Run a Q&A window: Share one clarification memo with all bidders.
- Score with a rubric: Apply the evaluation matrix to avoid bias.
- Award + Kickoff: Lock SLAs, team, reporting cadence, and onboarding dates.
Copy‑paste RFQ template (edit in 10 minutes)
Subject: RFQ — Social Media Management (Always‑on + Optional Paid)
1) Company
• Brand & sector: [e.g., Fintech — B2C] • Markets & languages: [KSA + UAE — AR/EN]
• Decision owner & role: [Name, Title] • Billing country: [e.g., Saudi Arabia]
• Contacts: [name@domain.com, +966…] • Links: [site + social handles]
2) Objectives & KPIs
• Outcomes: [Awareness / Engagement / Leads / Sales support]
• KPIs: [Reach, ER%, Saves, CTR, Leads/MQLs, ROAS/CAC]
• Core platforms: [IG, FB, TikTok, LinkedIn, YouTube/Shorts]
3) Scope (price each line item)
• Content calendar & copywriting: [X posts per platform per month]
• Creative production: [images, short‑form video, stories, motion]
• Community management: [SLA for comments/DMs]
• Paid social management (optional): [Budget band; platforms]
• Influencer coordination (optional)
• Reporting: [Weekly dashboard + monthly report + insights]
Deliverables we expect: open files where relevant, editable captions, monthly calendar.
4) Brand inputs
• Brand book & tone; example references; asset access (Drive/Brandfolder).
5) Timeline
• RFQ sent: [date] • Questions due: [date/timezone]
• Proposal due: [date/timezone] • Shortlist demos: [date range]
• Award: [date] • Onboarding: [date range] • Go‑live: [date]
6) Team & quality
• List named roles & hours/month; escalation path; 2–3 relevant case studies.
• Data & accounts remain client‑owned.
7) Pricing & terms
• Retainer/project (pre/post tax); payment schedule tied to milestones.
• Warranty/support after go‑live; termination & handover terms.
8) Submission format
• One PDF (technical + commercial). File name: Brand_Social_RFP_[Agency].pdf
• Email/portal: [email] or Entasher RFQ: https://entasher.com/Tender/Create
9) Assumptions & questions
• Please list all assumptions and open questions that impact pricing.Tip: Send the same RFQ to at least three vendors for a fair, apples‑to‑apples comparison.
Evaluation scorecard (use this matrix)
| Criterion | Weight | What good looks like | Score (1–5) |
|---|---|---|---|
| Strategy & fit | 25% | Clear plan to hit KPIs, realistic channel mix, thoughtful testing | |
| Creative quality | 20% | On‑brand samples; motion-first ideas; platform‑native | |
| Team & seniority | 15% | Named roles, relevant sector experience, strong QA | |
| Reporting & measurement | 15% | Dashboard + monthly insights, clear attribution | |
| Timeline & SLAs | 10% | Fast onboarding; response SLAs; content approvals | |
| Price–value ratio | 15% | Transparent pricing, deliverables mapped to hours |
Suggested RFP timeline
| Week | Milestone | Owner |
|---|---|---|
| Week 0 | Publish RFQ to shortlist via Entasher | Client |
| Week 1 | Q&A window; clarification memo to all bidders | Client |
| Week 2 | Proposals due (PDF) | Agencies |
| Week 3 | Score & select finalists; demos | Client |
| Week 4 | Award, negotiate, kickoff | Client + Winner |
When you’ll also need these services
Most high‑performing social programs use specialist support. Explore:
- Google Ads for search, YouTube & Performance Max.
- Performance Marketing for paid social scale.
- Content Marketing to feed social calendars.
- Video & Animation for Reels/Shorts.
- Photography for product & lifestyle assets.
Send your RFQ now — get multiple quotations
FAQ
What’s the difference between RFP and RFQ here?
We use “RFQ” as a practical, short format of an RFP. It still defines scope, KPIs, team, timeline, SLAs, and pricing model.
Retainer or project pricing?
Choose a retainer for ongoing optimization and community management; choose a project for a launch, audit or content sprint.
How fast can I get proposals?
Typically within days when you submit your brief via Entasher and invite a shortlist from Social Media Agencies.
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