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Professional Recipe Videos & Content

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What is Professional Recipe Videos & Content?

HUMM is an Arabic-language food-focused media company. We reach out to nearly 2-million followers and subscribers through creative and professional video-based content, all centered around food, every day.

Professional Recipe Videos & Content Details

Language Supported

Arabic, English

Product Description

HUMM Network is a media company that creates content centered around food, at the intersection of tech, e-commerce, and creator economy.

For years, HUMM has been entertaining, empowering, inspiring, and teaching millions of people in Egypt and the Middle East everything there is to know about food through professional video-based content — from how to make a recipe in one minute, to the history behind dishes we love, food reviews, comedies and concept shows, and travel content to tell people stories about food from other cultures. With up to 40 million in reach monthly through our platforms, and more than 260 million collective views under our belt, join us on our food adventure, and follow us across platforms; or even better -- work with us!

Visit, and @hummnetwork across Facebook, YouTube, Instagram, and TikTok

How do you position yourself against your competitors?

Humm is changing the way food has traditionally been viewed in Egypt, and inspiring a new generation of food lovers in the era of mobile technology.
The go-to network when it comes to all-things-food, you’ll be able to access premium quality content including, videos, recipes, hacks, tips, reviews, and meet the chefs that will make your lives — and meals — much easier, more enriched, and fun. We’re designed to celebrate food culture in all its forms, and bring that celebration straight to you, beyond the restrictions of traditional advertising and media. 



- Recipe Development

- Art direction & conceptualisation

- Food & set styling

- Studio space & equipment

- Product placement

- In-studio chef

- Videography

- Editing & logo placement

- Posting strategy


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