Digital marketing strategy
Commercial Bank campaigns and Social Media Management
Completed 2023
intouch Middle East
Agency
The Commercial Bank
About Project
Commercial Bank positions itself as one of the leading digital banks in the region.
Our approach was a non-direct and creative one to showcase this on social media through these campaigns:
Just like this, Endless Possibilities & Does it get any more digital.
CB Flexi is a bank account that has been promoted very recently.
We were asked to write and shoot a TVC targeted for the cinemas.
The idea behind it comes from the key visual of having goldfish multiplying inside a fishbowl.
CHI Al SHAQAB event consisted of a plan that extended over a period of 1 month, consisting of a pre-event plan, event coverage, post-event and TVC.
The deliverables were:
17 Reels
1 TVC
Day-to-day grids covering key moments and awards
Engaging live coverage stories
