McDonald's Qatar Social Media Management
About Project
Activation
Mother’s day played a big role with our communications in Qatar as the importance of families is blended in the culture itself.
We had content emphasizing on appreciation amongst young children towards their mothers with a McDonald's theme relationship.
The video was very successful and created a big buzz on social media.
Growth Marketing
Project Objective: Increase downloads, active users, and overall engagement with the McDonald's mobile app.
Target Audience:
Existing McDonald's customers (encourage app adoption)
New customers (drive initial app downloads and trial)
Focus on mobile-first users who order and pay through the app.
Events
On Qatar National Day, we included content emphasizing the importance of showing patriotism through a video that portrays the link between Qatar and McDonald’s.
