B2B Digital Marketing Campaign
About Project
A peroformance marketing campaign that ran across couple of month
Challenge
A high-end auto car wash machine that is typically used in gas stations/transportation/car service companies only. Reaching this audience through their first digital campaign was a big challenge, as their presence on the online platform in the region was negligible.
Solution
With due research, we discovered that this B2B audience was looking for such high-end products online during its nascent stages. This posed as an opportunity and we took the campaign live on Google Search. We also realized that campaign needed a boost hence we planned a display targeting a niche audience of specific industries on Google Display and Programmatic. In addition, we also sent out a few industry-specific mailers to our audience
Impact
The Campaign results were astounding, The website lead form submission increased to 10x times; the lead quality was 85% of which 30% converted into placing the order with Karcher directly within 6 months
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