The Cost of Hiring a Digital Marketing Agency in Jordan (2025)
Budgets in Jordan depend on outcomes, the seniority of the team, and sector complexity. In Amman—especially across finance, telecom, NGOs and e-commerce—you’ll see greater emphasis on performance, measurement and dependable timelines. This guide gives fair ranges, explains what moves the price, and shows how to turn proposals into a clean comparison you can decide on quickly.
Jordan Pricing at a Glance (2025)
Retainers fund ongoing growth: strategy cadence, channel execution, content and dashboards. Projects fund finite outcomes: a launch, rebuild or analytics overhaul. Hybrids keep a stable base and add sprints when needed.
| Category | Typical Range | What it usually covers |
|---|---|---|
| Monthly Retainer | Entry → Growth → Enterprise (by scope) | Strategy cadence, SEO/SEM, paid social ops, content plan, dashboards |
| Project-Based | Scoped to deliverable & timeline | Launch campaigns, site/app launches, audits, migrations, creative sprints |
| Hybrid | Retainer + add-on projects | Stable base with seasonal or product spikes |
Detailed Price Bands — Jordan (with Amman notes)
Use these ranges to align stakeholders. In Amman, pricing usually sits mid-band; expect upper pricing where senior squads, multi-market scope or regulated reporting are required.
| Service Model | Typical Range (Jordan) | Snapshot of inclusions |
|---|---|---|
| Small Retainer | $1,400 – $3,500 / month | SEO fundamentals, light paid ads, monthly reporting, content starter |
| Growth Retainer | $3,800 – $7,200 / month | Multi-channel (SEO/SEM/Paid Social), 1–2 campaigns/month, dashboards, CRO support |
| Enterprise Retainer | $7,500 – $12,500+ / month | Dedicated squad, strategy, creative, CRO, advanced measurement, multi-market |
| Website Revamp Project | $6,000 – $18,000 | IA, UX/UI, copy, SEO migration, analytics, QA, CMS build |
| Product Launch Campaign | $8,500 – $25,000 | Creative toolkit, media plan/buy, landing hub, tracking, dashboards |
| Audit & Roadmap | $3,000 – $6,500 | SEO/SEM/social/analytics audit with a prioritised 90-day plan |
Service-Specific Pricing (Jordan)
Benchmarks for common components. In Amman, expect upper bands for senior teams and faster turnarounds in finance/telecom.
| Digital Marketing Service | Typical Range (Jordan) | What’s Included (snapshot) |
|---|---|---|
| SEO Monthly Program | $1,100 – $4,000 / mo | Tech fixes, content plan, on-page, link strategy, reporting |
| Performance Marketing Management | $1,300 – $4,800 / mo (excl. media) | Search + social ads ops, budgets, creative rotation, weekly optimisation |
| Social Media Management | $850 – $3,500 / mo | Monthly calendar, copy & design, moderation (SLA defined) |
| Content Production Pack | $1,000 – $6,000 / pack | Photo/video set, motion graphics, copy variants, thumbnails |
| Influencer Campaign Management | $1,400 – $5,500 (mgmt fee) | Shortlisting, outreach, contracting, briefing, tracking (creator fees separate) |
| Marketing Automation / CRM Setup | $2,100 – $8,800 (project) | Platform setup, pipelines, email/SMS workflows, scoring, training |
| Analytics & Tracking Implementation | $800 – $3,000 (project) | GA4 stack, pixels, dashboards, QA |
| CRO Sprint | $1,500 – $4,800 (2–4 wks) | Heuristic review, test plan, variant design/dev, A/B setup, readout |
| Landing Page (Design + Dev) | $1,000 – $4,000 / page | UX copy, design, build, analytics & form integration, QA |
| Email Marketing Program | $750 – $2,600 / mo | List hygiene, segmentation, 4–8 sends/mo, templates, light automation |
What retainers actually include
A healthy retainer is a rhythm: quarterly direction, monthly plans and weekly execution. Search and paid social push growth; content and CRO make it convert. Reporting is a dashboard that explains what’s working and what you’ll try next. In Amman, NGOs and donors often require tighter reporting—plan bandwidth accordingly.
When projects make more sense
Pick projects when the outcome is finite—a launch, migration, rebuild or analytics overhaul. Many Jordan teams keep a steady retainer for always-on while spinning up project sprints for peaks and product moments.
What really drives price
Scope & outcomes. Full-funnel programs cost more than single-channel execution. Seniority. Strategy leads add cost but reduce waste and time-to-impact. Sector & compliance. Finance, telecom and NGO work need experienced teams and tighter QA. Location. Amman trends higher when speed and seniority matter.
How to hire the right Jordan agency
Lead with outcomes. Shortlist vendors from the Jordan directory and, if city matters, say it—ask for live experience in Amman. Issue one RFQ and require the same sections from everyone: scope, team & seniority, timelines, KPIs, reporting, and commercials with media/tooling separated. Three or four comparable proposals make the decision obvious.
Copy-paste RFQ brief (Jordan)
KPIs: Qualified leads/month, CPL, ROAS, CTR, CVR, CAC, pipeline value.
Channels: SEO, SEM, Paid Social (Meta, TikTok, LinkedIn), Landing Pages, Analytics.
Audience: ICP + geos + languages (EN/AR).
Budget: Media + services (separate).
Deliverables: Strategy, monthly plan, creatives, tracking, dashboards, reporting cadence.
Timeline: Kickoff → first wins → 90-day outcomes.
Requirements: Sector case studies, team seniority, references.
Submission: Please respond via Entasher RFQ with a comparable structure.
Timelines that set expectations
Weeks 1–4: foundations and first campaigns live; by month one you should see directional signals. Months 2–3: optimisation and scale—creative/keyword expansion, CRO sprints, budget rebalance, and a reporting cadence that explains what’s improving and why.
GCC & Neighbours — Quick Links
Jump to each country’s directory or go straight to the capital’s page.
Deepen your decision with these guides:
