traffic media

By: Entasher

How to Build a Social Media Plan: Templates, Frameworks & Case Studies for 2025

A clear, senior‑level framework to plan, execute, and measure social media that actually drives results — tailored for MENA brands.

Guide • Free Templates


A practical, MENA‑ready blueprint: step‑by‑step scenarios, agency‑selection frameworks, copy‑paste templates, and proof — optimized for clarity, speed, and action.

By Entasher.com • Updated Aug 2025 • 10–12 min read

Article objective

Help marketing teams in Egypt, KSA, and UAE build and execute a complete social media plan in under a day — with verified examples, checklists, and clear next steps to source the right agency through Entasher.

The 3‑Point Agency Selection Formula

1) Budget Fit

Ask for a tiered proposal (Base / Growth / Scale). Require a clear split of media vs fees and expected outputs per tier.

2) Industry Expertise

Prioritize portfolios in your niche and region. For MENA, request Arabic/English samples and proof of localized KPIs.

3) Past Results

Request two short case studies with baseline → actions → impact (with dates). Verify named brands when possible.

Red Flags to Avoid

  • No KPIs: vague goals, no clear targets.
  • One‑size pricing: no tiered options.
  • No Arabic samples for Egypt/KSA/UAE work.
  • No reporting cadence or named owner.

✅ Tip: Post a structured RFQ so offers are directly comparable.

Winning brief blueprint (copy & paste)

  1.  Objective: e.g., “Generate 150 qualified demo requests in 30 days.”
  2.  Audience: country, language, decision‑maker titles, top objections.
  3.  Channels & formats: Reels, carousels, UGC, SEM, WhatsApp.
  4.  KPIs: CPL ≤ $12; ROAS ≥ 3.0; ER% targets per platform.
  5.  Guardrails: brand voice, compliance notes, NDA if needed.
  6.  Assets: logo, brand book, sample creatives, product shots.
  7.  Reporting: weekly scorecard + monthly insights call.

Plan by scenario (how‑to)

Three situations we see weekly — follow these steps and duplicate the templates below.

1) New product launch — Egypt

  • Source digital marketing agencies with FMCG experience.
  • Brief for bilingual content (AR/EN), influencer seeding, and WhatsApp automation.
  • Milestones: pre‑launch tease (7 days), launch push, 14‑day optimize.

Action: shortlist three offers and compare deliverables by week.

2) E‑commerce scale — KSA

  • Combine Google Ads + SEO + Arabic UGC.
  • Enable COD, Arabic landing pages, SKU‑level rules, and weekly creative refresh.

Action: set ROAS ≥ 3.0 target and agree on SKUs to push per week.

3) Expo booth & leads — UAE

  • Hire exhibition stand production + lead capture (QR → CRM → WhatsApp).
  • Pre‑event influencer push; post‑event retargeting for demos.

Action: define “MQL” fields and routing before the show.

Creative testing roadmap (first 30 days)

Weeks 1–2

  • Test 3 hooks x 2 formats (reel + carousel).
  • Localize AR copy, tighten first 2 seconds on video.
  • Kill underperformers (< 1.0% CTR) within 72h.

Weeks 3–4

  • Scale winners by 30–50% budget; refresh angles, not just edits.
  • Retarget viewers with proof (testimonials, mini‑case).
  • Launch WhatsApp journeys for hot leads.

Pro tip: keep a shared “creative graveyard” to learn what not to repeat.

Mini case studies (inspired by real marketplace work)

FMCG Ramadan burst — Egypt

Stacked reels + creators + sampling. Arabic copy, regional segmentation.

+1.8M reach CPL $1.9 14 days

Fintech onboarding — KSA

UGC explainer + search capture + WhatsApp onboarding flow.

ROAS 3.4 +38% CVR

Expo pavilion — Dubai

48m² stand with live demos, QR capture to CRM, post‑event retargeting.

420 leads -60% sourcing time

Channel objective matrix

Map channels to what they do best; don’t force a single channel to do everything.

Channel Objective Matrix
ChannelBest ForCreative FormatPrimary KPINotes
InstagramAwareness, EngagementReels, carousels, storiesReach, ER%AR copy wins; hook fast
LinkedInB2B leads, AuthorityThought‑leadership, carouselsLeads, CTR%Founder POV performs
TikTokTop‑funnel videoUGC, quick cutsThumb‑stop rateNative style is key
SearchIntent captureText, responsive search adsCPL, CVR%Arabic pages + COD
WhatsAppConversion, CSFlows, templatesReply rateAutomate follow‑ups

Budget benchmarks (quick planners)

Starting points — your niche and CAC targets will adjust these.

Budget Benchmarks
ScenarioMonthly Media (USD)Fees (USD)Target CPLReporting
SMB Lead Gen (EG)3,000–6,000800–1,500$8–$15Weekly + Monthly
E‑Com Scale (KSA)8,000–20,0001,800–3,500ROAS ≥ 3.0Weekly + Monthly
Expo Push (UAE)5,000–12,0001,200–2,400$10–$20Daily during event

ROI mini‑calculator

Estimate impact before you launch. Adjust CPL, conversion rate, and deal value.

Leads: 416.67 • Sales: 20.83 • Revenue: $12,500 • ROAS: 2.5

Related services on Entasher

FAQ

How fast can I get proposals?

Can I request Arabic & English content?

What if I need an NDA before sharing files?

Share on

More Articles

Leave a Comment
Need help selecting an agency ?
Start