Overview

House Solution Egypt is a well-known real estate service provider in Cairo, supporting expats, embassies, and multinational staff with long-term rentals. Demand was strong, but the digital performance wasn’t fully aligned with the size of the opportunity.

Instead of contacting agencies one by one, the team submitted a structured Request for Quotation (RFQ) through Entasher.com. The RFQ was shared with verified performance and digital marketing agencies in Egypt, and one proposal stood out: The Commerce Gear.

The Challenge Before Using Entasher

House Solution had strong website traffic and a recognizable brand, but the numbers revealed gaps in their digital engine.

Core challenges

• Unstable SEO rankings for highly competitive real estate keywords.
• High-intent users viewing listings without converting into calls or WhatsApp conversations.
• Fragmented campaigns across channels with no unified funnel.
• Limited visibility on which channel actually drove revenue, not just clicks.

They needed a partner with deep performance experience in real estate — and a safe, fast way to find that partner.

How Entasher Matched House Solution With The Commerce Gear

1. One RFQ → Multiple Verified Agencies

House Solution submitted a detailed RFQ on Entasher.com, including objectives, target audiences, budget expectations, and the need for SEO agencies in Egypt, performance campaigns, and video-based awareness.

The brief was shared with verified agencies only — saving time and reducing the risk of dealing with unqualified vendors.

2. Transparent Comparison and Shortlist

Through Entasher, House Solution could quickly:

• Compare scopes, timelines, and pricing between proposals.
• Review each agency’s profile, sector focus, and previous clients.
• Check relevance to real estate and relocation-focused marketing.

3. Why The Commerce Gear Stood Out

Among multiple proposals, The Commerce Gear clearly articulated a 90-day roadmap that combined technical SEO, multi-channel ads, and data-driven optimization.

• Clear milestones and KPIs for each month.
• Direct alignment with House Solution’s sales team and pipeline.
• Experience with similar B2B/B2C hybrid funnels.

House Solution selected The Commerce Gear and moved into execution quickly — with the RFQ acting as a shared, agreed reference for scope and expectations.

The Strategy The Commerce Gear Implemented

The agency treated every touchpoint as part of a single funnel — from discovery on Google and YouTube to inquiries and closed deals.

1. SEO Foundation and Technical Health

• Fixed crawl and performance issues that slowed page loading and indexing.
• Optimized key listing pages for neighborhood and intent-based searches.
• Improved internal linking to highlight the most strategic property clusters.
• Structured content in a way that matched how expats and corporate tenants actually search.

This closely aligned with best practices followed by top SEO companies in Egypt.

2. Google Search and Performance Max Campaigns

• Built campaigns around expat housing, embassy staff, and corporate rentals.
• Segmented by high-value zones such as Maadi, Zamalek, and New Cairo.
• Optimized toward calls, WhatsApp clicks, and form submissions — not just website visits.

3. Meta (Facebook & Instagram) Campaigns

• Audience targeting based on relocation interests and expatriate communities.
• Carousel and video creatives showcasing lifestyle and neighborhood advantages.
• Retargeting flows for visitors who viewed listings but didn’t inquire.

4. YouTube Ads and Video Funnel

• Short, focused bumper ads to build awareness among expats and corporate decision-makers.
• Clear calls-to-action directing viewers to speak to House Solution experts.
• Coordination with media production companies in Egypt style best practices for property visuals.

5. Tracking, Reporting, and Weekly Optimization

• Event-based tracking for calls, WhatsApp, forms, and key listing visits.
• Unified reporting across SEO, Google Ads, Meta, and YouTube.
• Weekly optimization sprints reallocating budget to the highest-performing segments.

For a deeper dive into how multi-channel campaigns work for agencies and service providers, you can also read this article on multi-channel advertising for service providers .

Results After 3 Months

The collaboration produced improvements not just in traffic, but in actual business outcomes.

“The RFQ process on Entasher saved us a huge amount of time and risk. The Commerce Gear brought structure, clarity, and measurable uplift across all our digital channels — and we could see the impact in closed deals, not just clicks.”

— Summary of feedback from House Solution Egypt Management

Why This Matters for Businesses Using Entasher

This case study is not just about one real estate company and one agency. It shows what happens when matching, process, and performance come together.

What clients gain

• One RFQ, many options: A single brief reaches multiple verified agencies.
• Faster decision-making: Structured proposals make it easier to compare value.
• Lower risk: You work with vetted providers who understand your sector.
• Better outcomes: The right match leads to real growth, not experiments.

What agencies gain

• More relevant leads: RFQs are serious, structured, and ready to move.
• Shorter sales cycles: Expectation alignment is built into the process.
• Better fit: Agencies can focus on opportunities where they can really win.

If you want to improve how you write RFQs, you can also check our free RFQ template and guide .

Frequently Asked Questions