Yugen

Yūgen. A concept looking beyond what can be said existing at the core of the appreciation of beauty and art in Japan. It values the power to evoke, rather that the ability to state directly. The principle of Yūgen shows that real beauty exists when, through its suggestiveness, only a few words, or few brush strokes, can suggest what has not been said or shown, and hence awaken many inner thoughts, feeling and emotional responses. We are here to provide a PR strategy for digital communication; using a conversational method that provides more relevant, subtle and profound content to engage with the audience and create loyal brand advocates.