Nowadays, Advertising agencies are trying to meet the demands of companies, understand their objectives and their target audience; and this is why finding the right and suitable Advertising Agency for your company in EG, KSA, UAE, Bahrain, and Qatar is a tricky task.
In this article, we gathered the 10 most important factors you need to assess when looking for the right Advertising Agency in Egypt
The company's years of experience is a crucial factor because the longer the company is in the market the more knowledge it gains in a lot of aspects that will definitely affect your work and reflect on it such as, handling, communicating, understand your work needs, problem-solving and of course the more experience they have the more connections they will have and this is definitely a huge benefit for your company.
When selecting the best Advertising Agency for you, you should always look for the one that has worked on similar projects in the same industry as you, because as we all know there is no room for errors and you want the company that knows what they're doing and will deliver what you need.
Look for companies with success stories in a similar project, check their portfolio for work you would love to have for your company, look for big brands and known names they have success stories with. This will surely make it easier and you will guarantee that you will get the work the way you need it to be done.
Now you have to put your trust into a team that you don't know and hope for the best, right? Well wrong, you have to get to know the team that you will be working with, know their experience, look at projects they've worked on before in order to decide whether they are qualified or not.
The number of employees on the agency reflects the stability of the company, which is an indicator of taking a risk with companies that might close the business or no, for sure you will choose a company that won’t be risky.
Each company has its own policy when it comes to accessing your account handler, you are looking for an easy communication process that allows you to reach for your account handler for urgent quick tasks, comments, and even changes that you would like to do
You have to know in what services is the agency specialized as it is not only social media management, for example, if you are looking for online marketing you will go with a company Digital Marketing Agencies, if you are looking for media or art you will choose a Media production companies if you are looking to assess the market and your competition you will want a Marketing research companies if you are looking for a company that provides flyers, billboards you will look for Outdoor advertising companies if you're looking for a company that will help you in events you will need an Events Management companies. That's why knowing exactly what you need is very important and will limit your hassle to a minimum
Now, this is important, while choosing the company you have to make sure it is really there officially and legally, so how do you do that? Simple, they should have all their official paper ready and clear in order for you to know your rights, check their website, landline, social media presence, and check the reviews they have from previous clients.
You want to avoid mistakes, errors, and miscommunication; and the only way to do so is by doing it professionally in form of emails so that everything is documented as a reference you and the team working on your project can go back to when needed
All that being said, entasher.com gathered all the companies you will be looking for and will provide you with all the tools you will need in order for you to assess all the above points you need in the process of choosing the right Advertising agency for your company from the company's profile, legal documents to the clients they worked with before and their success stories.