A clear, senior‑level framework to plan, execute, and measure social media that actually drives results — tailored for MENA brands.
Guide • Free Templates A practical, MENA‑ready blueprint: step‑by‑step scenarios, agency‑selection frameworks, copy‑paste templates, and proof — optimized for clarity, speed, and action.
By Entasher.com • Updated Aug 2025 • 10–12 min read
Article objective Help marketing teams in Egypt, KSA, and UAE build and execute a complete social media plan in under a day — with verified examples, checklists, and clear next steps to source the right agency through Entasher.
The 3‑Point Agency Selection Formula 1) Budget Fit Ask for a tiered proposal (Base / Growth / Scale). Require a clear split of media vs fees and expected outputs per tier.
2) Industry Expertise Prioritize portfolios in your niche and region. For MENA, request Arabic/English samples and proof of localized KPIs.
3) Past Results Request two short case studies with baseline → actions → impact (with dates). Verify named brands when possible.
Red Flags to Avoid No KPIs : vague goals, no clear targets.One‑size pricing : no tiered options.No Arabic samples for Egypt/KSA/UAE work.No reporting cadence or named owner.✅ Tip: Post a structured RFQ so offers are directly comparable.
Winning brief blueprint (copy & paste) SEM , WhatsApp.Plan by scenario (how‑to) Three situations we see weekly — follow these steps and duplicate the templates below.
1) New product launch — Egypt Source digital marketing agencies with FMCG experience. Brief for bilingual content (AR/EN), influencer seeding, and WhatsApp automation. Milestones: pre‑launch tease (7 days), launch push, 14‑day optimize. Action: shortlist three offers and compare deliverables by week.
2) E‑commerce scale — KSA Combine Google Ads + SEO + Arabic UGC. Enable COD, Arabic landing pages, SKU‑level rules, and weekly creative refresh. Action: set ROAS ≥ 3.0 target and agree on SKUs to push per week.
3) Expo booth & leads — UAE Action: define “MQL” fields and routing before the show.
Creative testing roadmap (first 30 days) Weeks 1–2 Test 3 hooks x 2 formats (reel + carousel). Localize AR copy, tighten first 2 seconds on video. Kill underperformers (< 1.0% CTR) within 72h. Weeks 3–4 Scale winners by 30–50% budget; refresh angles, not just edits. Retarget viewers with proof (testimonials, mini‑case). Launch WhatsApp journeys for hot leads. Pro tip: keep a shared “creative graveyard” to learn what not to repeat.
Mini case studies (inspired by real marketplace work) FMCG Ramadan burst — Egypt Stacked reels + creators + sampling. Arabic copy, regional segmentation.
+1.8M reach CPL $1.9 14 days
Fintech onboarding — KSA UGC explainer + search capture + WhatsApp onboarding flow.
ROAS 3.4 +38% CVR
Expo pavilion — Dubai 48m² stand with live demos, QR capture to CRM, post‑event retargeting.
420 leads -60% sourcing time
Channel objective matrix Map channels to what they do best; don’t force a single channel to do everything.
Budget benchmarks (quick planners) Starting points — your niche and CAC targets will adjust these.
ROI mini‑calculator Estimate impact before you launch. Adjust CPL, conversion rate, and deal value.
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