Studio 7

By: Studio 7

Creativity vs Innovation: What’s the difference and why do you care?

You’ve probably heard the words creativity and innovation thrown around a lot, but do you really get what they mean and how they’re different? In this article, we’ll break down the difference between creativity and innovation, why they’re both crucial for your success, and how you can boost them in your team or organization.


is when you come up with new ideas and ways of doing things. It’s a skill that lets you think outside the box and apply fresh perspectives to old problems, generating original ideas that are relevant to the context and the goal. It also means evaluating these ideas and picking the most promising ones for further development.

Some examples of creative outcomes are:

  • A new product design that meets customer needs in a novel way
  • A new marketing campaign that grabs attention and generates buzz
  • A new business model that creates value for multiple stakeholders
  • A new solution to a social or environmental problem

Many factors, such as personality, motivation, environment, culture, education, and experience can influence creativity. There are also different types of creativity, such as deliberate and emotional, deliberate and cognitive, spontaneous and emotional, and spontaneous and cognitive. Depending on their brain activity and context, people can experience each of these types.


is when you turn those ideas into reality and make something awesome. It’s the act of executing creative ideas into practice and bringing them to the market. Innovation means transforming ideas into tangible products or services that create value for customers or users. It also means testing these products or services in real-world settings and iterating based on feedback.

Some examples of innovative outcomes are:

  • A new product that creates a new market or disrupts an existing one
  • A new service that improves customer satisfaction or loyalty
  • A new process that increases efficiency or quality
  • A new business model that reduces costs or increases revenues

Innovation can be influenced by many factors, such as strategy, resources, capabilities, processes, culture, competition, and customer demands. There are also different types of innovation, such as incremental, radical, disruptive, architectural, modular, open, closed, sustaining, and breakthrough.

These types vary in terms of their degree of novelty, impact, risk, and difficulty.

Creativity and innovation can also help you gain a competitive edge in your industry, as well as enhance your personal and professional growth.

To be more creative and innovative, you need to have a culture that encourages experimentation, collaboration, risk-taking, learning from failure, diversity of thought, feedback, and recognition.

You also need to provide the necessary resources, tools, processes, and incentives to support creative and innovative activities.

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