The Ultimate Guide to Billboard Advertising in Egypt ✽
In the era of offline marketing, outdoor advertising remains an important means of reaching audiences. In Egypt, billboards are a popular form of out-of-home (OOH) advertising.
What is Billboards advertising?
Billboard advertising is a form of outdoor advertising that uses large-scale signage to promote a product, service, or brand. It is a powerful way to reach a broad audience as people spend up to 70% of their time outside the home.
Setting Your Objective for Your Next Outdoor Advertising Campaign
Before selecting a prime billboard location in Egypt, it's important to have a clear objective of what ROI you need from the campaign. Common objectives include building brand image, accelerating growth and market share, influencing buying decisions, enhancing perceived value, supporting selling and other means of communication, educating consumers, serving as a reminder, retrieving lost sales, and keeping the product in the public eye.
Setting Your Objective for Your Next Outdoor Advertising Campaign
Before you start selecting from the top prime billboards advertising locations in Egypt you have to have a clear objective of what is the ROI you need from the next campaign
Types of billboards campaign objectives:
1. Building a strong brand image.
2. Accelerate growth and market share.
3. Influence buying decision.
4. Enhance perceived value.
5. Support selling and other means of communication.
6. Educate consumers.
7. Reminder.
8. Retrieve lost sales.
9. Keep the product in the public eye.
Know your campaign budget
Knowing your budget is essential in selecting the right media and location for your billboard campaign.
It's important to work with your media buyer to select the best choices for your next campaign.
Prime Highways and Cities
Knowing the prime highways and cities will cut it short to reach your target audience.
we will list for you the main highways in Egypt that any billboard advertising campaign should consider
2- Ring Road
3- Suez Road
5- Salah Salem
6- El nasr road
10- Emtedad Ramsis
11- Autodtrad Cairo
12- El Thawra
13- 15 May bridge
Types and average cost of billboards in Egypt
There are 17 different types of billboard advertising in Egypt that you need to know, know them from the following list:
1- 3 X 4 meters average cost for rent per month is 15,000 EGP to 20,000 EGP
2- Flag 1x2 average cost for rent per month is 2,000 EGP to 3,000 EGP
3- Unipole average cost for rent per month is 150,000 EGP to 300,000 EGP
4- rooftop average cost for rent per month is 60,000 EGP to 300,000 EGP
5- Mega Billboard average cost for rent per month is 150,000 EGP to 250,000 EGP
6- Gates average cost for rent per month is 250,000 EGP to 900,000 EGP
7- Double Decker average cost for rent per month is 250,000 EGP to 500,000 EGP
8- transportation outdoor advertising average cost for rent per month is 25,000 EGP to 35,000 EGP
9- Outdoor advertising Screens average cost for rent per month is 150,000 EGP to 300,000 EGP
10- Sequence outdoor advertising average cost for rent per month is 60,000 EGP to 600,000 EGP
11- fanous 1x1.5 average cost for rent per month is 1500 EGP to 3000 EGP
12- Flag 1.5x3 average cost for rent per month is 1500 EGP to 3000 EGP
13- Mirror average cost for rent per month is 80,000 EGP to 300,000 EGP
14- Gantry billboard average cost for rent per month is 250,000 EGP to 500,000 EGP
15- Lamppost 3x6 meters average cost for rent per month is 25,000 EGP to 30,000 EGP
16- butterfly average cost for rent per month is 350,000 EGP to 450,000 EGP
17- bus wrap average cost for rent per month is 25,000 EGP to 30,000 EGP
All average above rates updated till 2023
billboard advertising campaign in New Cairo Egypt type 3x4 Example PDF File
Attached PDF file of the outdoor advertising campaign located in New Cairo Egypt billboard type 3x4 meters
For 360 integrated advertising campaign, you might find the top digital marketing agencies in Egypt from this link
For consultations on how to start your outdoor advertising campaign kindly contact us through an email: info@entasher.com
or by a phone call: +201113994443
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Outdoor advertising is also known as out of home advertising (OOH) reference to Out of home, which is the type of advertising used to reach the audience when they are out of home a lot of research has been done says that people spend up to 70% out of home