By: Sarah Atef

Egyptian Ad Agencies who made it to the top at Dubai Lynx Creativity Awards

What was your favorite TV ad this year? 

Think about it… 

There are so many choices on the list that left us grinning, laughing, feeling overwhelmed, amazed, cheering, and on our feet. 

It’s one perk of working in the advertising industry; how people connect with your ad. 

But which ones were Dubai Lynx’s favorites on March 16th at Dubai Opera? 

Buckle your seat belts; here’s a list of Egyptian winners in each category. 

Good People

Kudos to Good people who made it to the top of the list, winning a Grand Prix for Rolling Stone Magazine- Rocking Mamas.  

It’s so heartfelt, offbeat, inspiring, and eye-catching. From the first frame, we fell in love with it.

It’s one of those ads where you experience thousands of emotions and just wish the ad never ends. 

And yes, mamas are the real rock stars of the year! 

Good People

Elephant

Winning two silver awards, Elephant nailed it with two of our favorite ads this year.

The first for Harvest: Dad’s legendary fava beans

You can’t contain yourself from giggling when watching this ad. What makes it special is how we relate to it, remembering our daddies telling us stories of the best beans they make, yet they never have the time to make.

Watch it from here: https://www.youtube.com/watch?v=DWfg5ICOa1k&ab_channel=HarvestFoods

Elephant

The second is for Miranda: I’m a nice guy 

It’s visually striking, and the script makes you curious to try those new flavors.


Watch it from here: https://www.youtube.com/watch?v=kdRaAh-2BDc&ab_channel=MirindaEgypt

Impact BBDO

Impact BBDO won a bronze for Emirates NBD: Scam free loans with Nojara Productions.

Who doesn’t love Abdelbaset Hamouda’s voice spicing up any tv or radio ad? The jingle with his voice hit us hard, making us trust Emirates NBD to avoid a loans scam.

Watch it from here: https://www.youtube.com/watch?v=1ODzDI7FN7A&ab_channel=EmiratesNBD

Impact BBDO

TNC

Another bronze went to Tarek Nour Communications with Kay-Oh productions for Orange: Anything For The 8th, Bring It Home.

How many times have you laughed watching those bite-sized ads?

They’re super funny and creative, and you can’t get enough of them. 

https://www.youtube.com/watch?v=em5ZaaNi5SM&ab_channel=OrangeEgypt

https://www.youtube.com/watch?v=-piHHo4utiY&ab_channel=OrangeEgypt

https://www.youtube.com/watch?v=Jtkl6LV2UA8&ab_channel=OrangeEgypt

TNC

Wunderman Thompson

Wunderman Thompson with The Talkies won silver for Vodafone Egypt: V-Hub, an ad encouraging small business owners to stay hassle-free and join V-Hub.

Watch it from here: https://www.youtube.com/watch?v=1ow3yp3Vo7g&ab_channel=VodafoneEgypt

 

Wunderman Thompson

Ministry Of Social Solidarity/Addiction and Abuse Fund

Another silver was for the Ministry Of Social Solidarity/Addiction and Abuse Fund with Neo Productions. for their breathtaking ad about addiction.

We all felt overwhelmed, and our jaws dropped when this awareness ad popped up last Ramadan. It’s so simple yet creative and 100% straight to the point..

Watch it from here: https://www.youtube.com/watch?v=OMnviDuWVNc&ab_channel=%D8%B5%D9%86%D8%AF%D9%88%D9%82%D9%85%D9%83%D8%A7%D9%81%D8%AD%D8%A9%D9%88%D8%B9%D9%84%D8%A7%D8%AC%D8%A7%D9%84%D8%A5%D8%AF%D9%85%D8%A7%D9%86

Ministry Of Social Solidarity/Addiction and Abuse Fund

Kairo

Kairo won silver for Lamar: patience is always fruitful

This original mobile game made us fall in love with both games and their products. It was a hit that increased Lamar’s sales by 15% and reached 8M+ engagements.

Watch it from here: https://www.youtube.com/watch?v=bwVatcFVA28&t=6s&ab_channel=LamarEgypt

Another special mention is Elephant winning Independent Agency of the Year along with another two agencies.

Wow! So many talents and creative ideas made it to the top at Dubai Lynx’s awards this year.

Keep rocking and keep impressing us. We’re super proud of you.

Kairo
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