What is live streaming broadcast and what are its benefits for your business? ✽

With the everyday technological advancements, it is now easy to be able to have access to an event that is happening in real-time, from the comfort of your home. To not limit the access to the events to only physical audiences it is now possible to extend the access to audiences who can watch through online platforms.

Many businesses now broadcast their events live to be able to expand globally so that people all around the world can watch and interact with the event. Most of the famous platforms used to broadcast live are social media websites or even the webpage of the business.

The business can simultaneously broadcast on all of their social media accounts for their followers to watch, or they can also make access to the live event through a specific link that can be accessed through the purchase of the ticket to guarantee payment.

What is a live streaming broadcast? 

Live streaming is the broadcasting of audio and visual real-life events in real-time on the internet for viewers online. This practice is increasing in popularity among businesses as it can be very convenient for the audience to reach the business and for the business to reach as many as possible of the target audience.

Live streaming can enhance the engagement and communication of the audience with the business. The business can now easily invite their target audience from all over the world to access their content and interact with the business or event even if they are not physically present at the event.

What do I need to live stream?

There are a few things that you need to prepare in order to start a successful live stream:

1. Adaptive streaming: You need to prepare good quality streaming in order to be accessed by every device even if there is limited bandwidth.
2. Secure link: Make sure that the link that you provide for your viewers is secure and safe.
3. Make it interactive: live streams can now also be interactive through adding graphics, logo, forms, Q&A section, and even a live poll.
4. Tech support: all-around during the event there needs to be tech support to make sure that nothing goes wrong with the live stream and if there is a problem they should be able to fix it as soon as possible to avoid inconvenience.
5. Professional help: make sure to hire a professional agency that could deliver high-quality live stream audio and visual as well as tech support to make sure that there is little to no mishaps during the live stream.

Benefits of live streaming 

There are many benefits to live streaming for the business as follows:

1. Audience potential: The number of the audience attending the event will be much bigger, those who could not attend the event physically because it was far away from them or they were busy with work, and they could instead attend online.
2. Attractive content: as it is mentioned previously, the live stream can contain graphics, polls, and more attractive features to keep the live stream interactive.
3. Easy and convenient: it can be very convenient and easy to actually set up a live stream than most people think, all you need to do is hire a professional agency or get the right equipment.
4. Analytics tracking: It would be easy for the business to track the online audience and know the number of people who interacted, and their location, the most interesting parts of the event for them and other statistics related to the audience.
5. All devices access: the event can be accessed on almost any digital device such as a smartphone, a tablet, a laptop, or even a PC.
6. Video monetization: it can bring financial profit to the business if they charge their viewers for access to the live stream.
7. Affordable: it is actually very affordable to hire agencies to manage your live stream event. 

History of live streaming

The world’s first ever live stream was broadcasted in 1993 when a band called severe tire damage consisting of engineers, and scientists from companies like Xerox PARC, Apple, and DEC Systems created a private network called “Mbone” which stands for multicast backbone, and broadcasted a live video and audio of the band playing. That video of the band reached as far as Australia.

Later in 1994 the band was invited to do the opening act for the rolling stones concert and the entire concert was broadcasted live, making it the first ever live stream concert on the internet, this concert was viewed by over 50,000 onlookers.

In 1995 live streaming stopped being a private endeavor, after a Microsoft executive developed RealNetworks, which is one of the first-ever media players capable of live streaming. Later in that year the first-ever sports event to be broadcasted live was the Seattle Mariners vs. the New York Yankees.

Although live streaming broadcasts have been around since the early 1990s, it has only recently gained popularity when social media websites started integrating it as a feature on their platforms for people to be able to broadcast real-life events with their viewers, or followers.

Get your Live streaming broadcast started with the help of Entasher.com

Entasher.com has over 20 Digital marketing agencies that provide live streaming broadcast services to their clients. The agencies provide high-quality services with excellent results for their clients. To view the agencies that provide live streaming broadcast  service on entasher.com please visit: https://entasher.com/s/live-streaming-broadcast-services