All you need to know about Products photography ✽

Have you ever tried shopping online? Or looked up brands that sell products? YES? Then you should have seen how the products are always displayed in a very attractive setting, with fruits, leaves, white background or even rocks and water around it. This helps the products look more attractive and show off the details in the product that grabs the user’s attention.

Almost any product will have to be photographed in a professional setting to make it looks attractive for advertising and marketing purposes. The product photos are present on most if not all of the digital platforms of the brand, as well as any platform that sells the products and this, reflects directly on the brand's image, if the picture and the product look good then the image of the brand will be highly praised if not then the brand image will not be associated with good quality.

What is product photoshoot?

A product photoshoot is a session in which the photography of the product happens. While product photography is the term used to describe the images taken of products with the purpose of encouraging shoppers to purchase the products.

The sessions are done to take photographs of the product and to highlight all the attractive features of the product like the patterns, design, or even the overall look of the product. These sessions are very popular and almost every company that sells products does a photoshoot for its products to inform the shoppers of the new products, the discounted products, or even the last piece products to encourage the purchasing process.

Why do I need a product photoshoot?

There are many reasons why doing a product photo shoot is important and some of these reasons are as follows:

1. Ownership psychology: research has shown that well-considered photos can be very helpful in showing the customer how the product would fit in their lives and thus increasing the owner’s psychological sense of ownership over the product.
2. Boost Brand: photographing the product can boost the brand, and reinforce what the brand stands for, better delivering the message to the customer.
3. High quality: it is very important to conduct a professional photoshoot to guarantee high-quality images of the product and avoid low-quality unattractive photos.

Preparations for a photoshoot

There is various preparation steps that need to be taken before, during, and after the photoshoot, these steps are as follows:

1. Mood board: it is very important for photographers to photograph different pattern, colors, and at different angles to get inspiration for the best texture, color, and other elements to be added with the product to make it look attractive.
2. Decide what you need: take photos of the product from different angles, including simple photos, photos with context, and fun interactive photos to decide which is better for your customer.
3.  Set up for the photoshoot: it is very important that the setup for the photoshoot is done perfectly. This includes the light, the background, the location, and all the props.
4. Perfect shot: Keep taking and retaking photos until you finally take the perfect shot at the perfect angle.
5. Photo editing and selecting: After selecting the perfect shot it is important to start editing the photo to remove any imperfections in the photo that can be edited and add the logo as well to the photo.
6. Photo optimization: make sure that the photos you are going to use on online platforms are of the correct size since each platform uses different sizes.

Types of product photography

There are many types of product photography, some of the most commonly used are as follows:

1. White background photography: this is the most commonly used in product photoshoots where the background is totally white nothing but the product is visible to make it stand out.
2. Comparative photography: this type of photo shoot is done when the brand wants the consumer to know the actual size of the product and how it would look like while someone is using it.
3. Real environment photography: this type of photography is used to show the consumer how the product would look on their table or any place in their daily life.
4. Set photography: this type is used when various products are being set side by side or in attractive formation to appeal to the consumer. It can also be a built set that would help a product look attractive.

What to avoid during photoshoots

Try to avoid making these mistakes:

1. Avoid low pixel photos since they are of poor quality.
2. Avoid using dark or shadowy photos.
3. Avoid making the product appear in only half or less of the picture.
4. Avoid adding watermarks in your pictures
5. Avoid making the sideways or upside down
6. Avoid adding anything other than the product in the photo.

Get your Product photo-shoot session started with the help of Entasher.com

Entasher.com has over 5 of the top Digital marketing agencies that provide Product photo-shoot services to their clients. The agencies provide high-quality services with excellent results for their clients. To view the agencies that provide product photo-shoot services on entasher.com please visit:Products photoshoot companies and Agencies 2022 (entasher.com)