Outdoor Marketing How To Tips & Tricks ✽
Outdoor advertising is any form of advertising that is out of the home that's why it's also called out-of-home (OOH) advertising. As this is where we spend 70 percent of our time, it's very important for businesses to consider. There are several kinds of outdoor advertising but billboards are the king of them all. Still there is a range of other options, many of which now boast digital components.
Basically we as humans our brains are not that different from the pets we have at home, meaning that if a certain business keeps telling us what to do we will eventually start doing it. It's as simple as that, keep your brand on repeat along the high-ways and the audience will surely look, read, believe and buy!
Types of outdoor advertising
Types of billboards:
Unipole Signage: are the huge-sized billboards on high-traffic highways as well as along less-traveled roads in non-urban area.
Unipole billboard
Digital billboards: are LED billboards that display digital images for a few seconds or videos with no audio. Digital billboards could be rented for 1 business or more at the same time period. They may be more environmentally friendly compared to the unipole billboards; the overuse of paper contributes to environmental waste and unnecessary overconsumption of materials. As well as this, the chemicals, inks and solvents contribute to greenhouse gas emissions during landfill decomposition.
Digital Billboard
.Mega Billboards: are much bigger than the Unipole billboards, are available on high-traffic highways
Mega Billboard
.Double decker: are two Lightboxes on top of each other
Double Decker
.Gates Billboards: are 2 unipoles opposite on each side of the road parallel to each other
Gates Billboard
Gantry billboards: are huge bridgelike overhead billboard
Gantry Billboard
Are bus and park benches, kiosks, bus shelters, parking garages and news racks. They all reach target audience on eye level providing impact to pedestrians and vehicular traffic. Whether providing broad-based coverage, or targeting specific neighborhoods, street furniture provides unique media opportunities in high profile and highly desired urban areas.
Station Ads
Ads on the outer sides of buses and metro cars are the most known type of transit advertising also taxi tops and inside public transportations (like busses & metro cars).
Transit Ads
A lamp post is usually installed under the street lights, sometimes they are the cheapest form as they don't consume electricity and are easy to install.
Lamp post
Check out the available billboards location for booking now on: https://entasher.com/m/outdoor-advertising
Now that you know the different types of outdoor marketing lets discuss how to approach your outdoor marketing campaign.
Approach your outdoor strategy with precise planning to ensure you get the most results out of it. Smart phones are consuming the average consumer attention, you have to make great visuals that can dive deep into the consumer's eyesight and catch his attention.
Make your outdoor tactics shareable: approach your outdoor advertising as something that will go viral and create a stir. People will see it, read it, record it and share it on social media.
Less is more: billboards catch the eyesight for few seconds, you don't want to fill the ad with messages and call to action, better keep it simple and let a bold statement and stunning visuals catch the consumer's attention.
Creative simple eye-catching Ad
Spend your money on high-traffic sites: it could be tempting to buy more cheap units in different sites around the city, but it's better to go with one high traffic site that will get 2 million views than five sites that bring 1,800,000.
Bottom line: remember that an outdoor ad can't do the heavy lifting. Forcing it into this role will usually lead to a very cluttered and confusing message. You're asking an awful lot of the consumer if you put more than 10 words of copy on a billboard.
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