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20 Smart Strategies for Startups to Survive and Thrive in 2025

In today's fast-paced and ever-changing business environment, startups are confronted with an innumerable number of challenges that test their competitiveness, relevance, and profitability. The year 2025 will bring great opportunities for innovation, but it will also bring fierce competition and economic uncertainty. To help your startup survive and thrive, here's a list of 20 actionable strategies that are practical, scalable, and adaptable to any industry.

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Asteri Beauty Partners with Adzone Global Through Entasher.com for a Groundbreaking Billboard Campaign in Kuwait

Entry into new markets is never easy, and entry into the highly competitive beauty industry requires a strong promotional drive. Asteri Beauty sells desert-proof, clean, cruelty-free, and vegan beauty products. When opening a new branch in Kuwait, they needed to make quite an impact. Entasher.com is the leading platform that connects clients with verified service providers, so Asteri turned to them in search of a media partner for a successful advertising campaign. Entasher connected Asteri Beauty with Adzone Global, one of the largest billboard media owners in Kuwait, to create a captivating digital and outdoor campaign. This way, the collaboration not only scales Asteri's brand awareness but also showcases Entasher for quality connections within the media and advertising space. Strategic Partnerships: Keys to Brand ExpansionOpening any new branch in a market needs great knowledge about local advertising channels and consumer behaviour. Opening it in Kuwait, besides being a new territory, also requires reaching new audiences. Yet, Asteri Beauty will keep up with the unique brand identity of "A-Beauty for all our sisters under the stars.". Guided by Entasher.com, it was strategic on Asteri's part to utilize the most influential spaces for advertising in Kuwait with the vast billboard network provided by Adzone Global. How Entasher.com Made It Easy for Asteri BeautyEntasher.com is reputed for bringing businesses in contact with verified service providers across a wide array of sectors, inclusive of media, marketing, advertising, and event management. Here is how Entasher played a key role in Asteri Beauty's success: Service Providers: Entasher prudently adheres to a verification process in connecting customers only with reputable, most experienced providers in their fields. In the case of Asteri Beauty, it has been assigned to work with Adzone Global-a partner with impressive billboard advertising across Kuwait. Targeted Solutions: With a belief that Asteri requires impactful visibility, Entasher came up with targeted options and helped choose the best locations of billboards for reaching the audience. Smoothening the RFQ Process: Entasher's RFQ feature greatly helped Asteri Beauty in uploading their requirements and receiving various competitive proposals that fast-tracked the decision-making process with optimization of resource utilization. Adzone Global: An Impactful Ad Agency in KuwaitAdzone Global is one of the biggest billboard and digital out-of-home advertising companies in Kuwait, guaranteeing prime coverage in all highly concentrated traffic areas. Their portfolio includes large-format, high-resolution screens such as The Monster Screen and The Giant Screen, hence targeting brands that want to make a real lasting impression. Driven by Entasher, the benefits derived by Asteri Beauty for this partnership include: Prime Spots: Having unlimited access to premium inventory from Adzone granted Asteri the ability to place its ads in the most visible locations for maximum reach and brand recall. High-Quality Displays: The commitment to quality with cinema-grade video resolution by Adzone made Asteri's brand pop; it was colorful and full of life, fleeting, but not easily forgotten.Knowledge of Local Market: Adzone brings enormous experience to the advertising landscape of Kuwait and helped tune the campaign further for maximum effect.This collaboration provided Asteri Beauty with the leading edge in the busy market of Kuwait and gave the target audience a chance to reach it effectively, stirring excitement about the opening of a new branch. Why Asteri Beauty Chose Entasher.comSince Entasher.com provided Asteri Beauty with the means, resources, and verified network necessary for executing a flawless campaign, the choice proved to be rather tactical. Here's why more brands rely on Entasher to find reliable service providers: Value Chain: Entasher links the client with a variety of providers across categories-from digital marketing, event management, and advertisement services in multi-countries like Kuwait, Saudi Arabia, and Egypt.Ease of use: The user-friendly platform design helps customers in sending RFQs, exploring verified providers, and managing projects all on one single platform.Quality Assurance: Entasher can assure clients of the best quality providers, pre-vetted to work on their projects, thereby helping brands like Asteri make informed decisions and implement their brand vision clearly. The Result: A Successful Campaign that Took Several ViewsThis cooperation between Asteri Beauty, Entasher.com, and Adzone Global resulted in quite a successful billboard campaign that has already begun drawing Kuwait's consumer attention. With the new branch opening, Asteri is getting off to a great start by placing ads in areas with lots of traffic. As Asteri Beauty will grow in business, it can take up services offered by Entasher.com through a network of verified providers to satisfy its marketing and operational needs for continued success across the Middle East region. Conclusion: Explore the Entasher AdvantageEntasher.com is more than a mere service provider directory; it's a creation of a meaningful and deliberate relationship between businesses and verified service providers. It provides a single solution for expansion, reaching new markets, and running effective marketing campaigns with much more convenience in less time. Whether you are a business looking to make a difference or a service provider trying to reach out to clients, Entasher.com can help you on your path of success. Check out Entasher.com today and learn how we can help you on your road to success.

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Strategies for Finding Advertising Service Providers in the Saudi Market

The Saudi market, with its unique blend of tradition and rapid modernization, presents a wealth of opportunities for businesses looking to expand their reach. Advertising in this dynamic environment requires not just creativity, but a deep understanding of the local culture and market dynamics. To ensure your advertising efforts are successful, finding the right service providers is crucial. Here are some strategies to help you find the best advertising service providers in the Saudi market. 1. Understand Your Needs Before diving into the search, it's important to clearly define what you need. Are you looking for digital marketing services, traditional media advertising, or perhaps a combination of both? Understanding your specific needs will help you filter out providers who specialize in the areas that are most relevant to your business. 2. Look for Local Expertise Given the unique cultural and regulatory landscape in Saudi Arabia, it's essential to work with providers who have a strong understanding of the local market. Look for agencies that have a proven track record of successful campaigns within the region. These providers will have a better grasp of consumer behavior, market trends, and the nuances of advertising in Saudi Arabia. 3. Check Credentials and References Once you've identified potential providers, it's important to verify their credentials. Check their previous work, ask for case studies, and, if possible, speak to some of their past clients. This will give you a sense of their capabilities and reliability. Reliable providers should be able to showcase their success stories and provide references from satisfied clients. 4. Utilize Online Platforms Online platforms like Entasher.com are incredibly useful in finding verified service providers in the advertising sector. These platforms offer a curated list of providers, complete with reviews and ratings from other businesses. This can save you a lot of time and effort in the vetting process and help you find providers who are already recognized for their quality of service. 5. Prioritize Communication and Collaboration A successful advertising campaign is often the result of close collaboration between the business and the service provider. Ensure that the agencies you are considering are responsive, willing to listen to your needs, and open to collaboration. Clear and consistent communication is key to executing an effective campaign. 6. Consider Budget and ROI While it's important to find a provider that fits within your budget, it's equally important to consider the return on investment (ROI). Sometimes, investing a bit more in a higher-quality provider can lead to significantly better results. Make sure to discuss budget and expected outcomes with potential providers to ensure alignment on expectations. 7. Stay Updated with Industry Trends The advertising industry is constantly evolving, especially in a market as dynamic as Saudi Arabia. Make sure your chosen provider is up-to-date with the latest trends and technologies. Providers who are at the forefront of industry developments can offer innovative solutions that give your business a competitive edge. Conclusion Finding the right advertising service provider in the Saudi market is a critical step in ensuring the success of your marketing campaigns. By understanding your needs, seeking local expertise, and utilizing platforms like Entasher.com, you can connect with reliable providers who will help you navigate the complexities of the Saudi market and achieve your business goals.

Best Ways to Enhance Your Online Presence through Digital Marketing

In the digital age, establishing a strong online presence is no longer optional—it's a necessity. Businesses that effectively leverage digital marketing strategies not only gain visibility but also build long-lasting relationships with their target audience. Here are some of the best ways to enhance your online presence and ensure your business thrives in the competitive digital landscape. 1. Develop a Solid Website Your website is the cornerstone of your online presence. It's often the first point of contact for potential customers, so it needs to be user-friendly, mobile-responsive, and optimized for search engines. Invest in a well-designed website that reflects your brand's identity and provides a seamless user experience. 2. Utilize Search Engine Optimization (SEO) SEO is essential for making your website visible to those searching for your products or services. By optimizing your content with relevant keywords, improving page load speeds, and obtaining quality backlinks, you can improve your search engine rankings and attract more organic traffic. 3. Engage on Social Media Social media platforms are powerful tools for connecting with your audience. By creating and sharing valuable content, engaging with followers, and utilizing targeted ads, you can increase brand awareness and drive traffic to your website. Choose platforms that align with your target demographic and be consistent with your messaging. 4. Leverage Content Marketing Content marketing is a key component of digital marketing. By producing high-quality, informative, and engaging content, such as blog posts, videos, and infographics, you can position your brand as an industry leader. Regularly updated content also helps with SEO and keeps your audience engaged. 5. Email Marketing Despite the rise of social media, email marketing remains one of the most effective ways to reach your audience. Build an email list and send personalized content, promotions, and updates to keep your subscribers informed and engaged with your brand. 6. Invest in Pay-Per-Click (PPC) Advertising PPC advertising allows you to target specific keywords and demographics, ensuring that your ads are seen by the right audience. Platforms like Google Ads and social media channels offer PPC options that can help you gain immediate visibility and drive traffic to your website. 7. Analyze and Adjust Digital marketing is not a one-time effort; it requires ongoing analysis and adjustments. Use tools like Google Analytics to monitor the performance of your campaigns, understand what works, and make data-driven decisions to improve your strategies. How Entasher.com Can Help Enhancing your online presence requires expertise and the right partnerships. Entasher.com connects you with verified digital marketing agencies that specialize in SEO, social media management, content creation, and more. By working with a trusted service provider, you can implement effective strategies that will elevate your brand and ensure your online success.