A new online marketplace

Case Study of “Money Watches” 

Money Watches is a 3-layer e-commerce website for luxury watches. Technologies Used: PHP5, Ajax, Zend, Magento, Bootstrap, HTML5/CSS3 and MySQL Database.

- Challenge

A new online marketplace for secondhand luxury watches wanted to upsurge customer acquisitions in terms of both leads and online sales but they were relatively new/unknown among the online audiences which is too niche as the watches are very high end.

- Insight

We evaluated the existing business model and target markets. After reviewing the results and consulting with both the business and a select group of their customer base, we designed a holistic marketing plan to meet all their goals.

- Solution

New custom Magento based bilingual (EN & AR) responsive ecommerce website was developed with advanced search and multiple features.
Robust plan devised to enhance reach on all strategically relevant & effective online mediums.
Campaigns designed to generate awareness, engagement as well as direct response.
Create a mobile-friendly website that detects different mobile devices and displays condensed content for mobile viewing.
Incorporate analytical tools to track website results.
Search, Display & social PPC campaigns were used to achieve the objectives.
- Results
200% growth in YouTube channel visitors in 1st month of the campaign.
More than 120 call enquiries for buying and selling of luxury watches in 3 months campaign.
22 sales through online portal in 3 months.
Over 2 million clicks and over 25 billion impressions generated through online campaigns.
30% growth in website visitors MoM.