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Yūgen. A concept looking beyond what can be said existing at the core of the appreciation of beauty and art in Japan. It values the power to evoke, rather that the ability to state directly. The principle of Yūgen shows that real beauty exists when, through its suggestiveness, only a few words, or few brush strokes, can suggest what has not been said or shown, and hence awaken many inner thoughts, feeling and emotional responses. We are here to provide a PR strategy for digital communication; using a conversational method that provides more relevant, subtle and profound content to engage with the audience and create loyal brand advocates.

SNAP14 is a creative production agency producing stills, motion and digital content in the fashion, luxury, beauty and lifestyle industries. We create engaging content for agencies, brands and magazines with a focus on meaningful connections and developing relationships with creatives and clients alike. Our experience in shooting on locations around the world allows us to find inventive ways to make any brief- big or small, work for our clients. We take pride in encouraging open communication and collaboration across the board on our shoots to nourish the creative process. We are passionate about integrating mindfulness practices in the workplace and on our sets. SNAP14 is based in Cairo, Egypt and serves the Middle East.

Bebrand Advertising Agency was founded 23 years ago by “ Nady Ghaly ” who opened the doors with a passion that has never changed throughout 23 years of advertising & branding. As a team of worriers, we are a major force now as we possess very strong connections & professional history. We’ve been following our own path by going beyond normal beliefs and actions, thinking how to reach & satisfy our clientele in the most effective approach. We have been making use of all the traditional marketing and advertising tools into a more creative way of delivering messages, advertising, direct marketing, publications, sales, promotion, and new media in every channel. We exist to serve differently.