6 reasons why you should invest in SEO ✽

With the countless ways through which you can improve your digital presence, Search Engine Optimization is often disregarded. Although extremely effective, many businesses choose to ignore investing in SEO, either because they don’t understand its benefits or think it’s too complicated to fathom. According to media analysts at Borrell, SEO spending will reach $80 billion annually by 2020. After stating the facts, it’s time we tell you why investing in SEO is great for your business.

If you’re a webmaster, you must have encountered irrelevant traffic coming from regions that you don’t target and keywords that are irrelevant to your business a dozen times, right? Ever wondered what the reason might be? It is most probably because you are ignoring Search Engine Optimization. Whether your business caters to local or international customers, you can appear in search results anywhere around the world. Through optimizing your website for local and international SEO, you appear whenever a user searches with a keyword relevant to your business. So, not only do you appear for users with a specific intent in mind, but also in whatever country you’re targeting.

If customers are not aware of your brand, how would they ever buy your products or use your services? Acquiring customers is not magic; its tactics played right. One of the most paramount tactics is to gain popularity within your niche is SEO. Becoming visible on search engines increases your brand awareness. Through optimizing for specific keywords and competing with rich, relevant content, your brand name will stick to the users' minds, and as a result, you take your brand awareness to the next level.

Digital marketing requires massive budgets, and more often than not, you are not guaranteed a return on your investment. However, with SEO, your return is 100% guaranteed. Because at the end of the day, you invest in user-experience and content-driven websites. All of which reflects in a positive customer journey and eventually your revenue.

SEO includes technical elements that aim at improving user experience. From friendly URLs to relevant home pages, optimizing your website is not just for the bots to crawl, but mainly for users to enjoy easy navigation and relevant content.

SEO allows you to tailor your customer journey according to their intent. Whether they are looking to gather information, compare products, or take actions, optimizing your relevant content is how you push the customer towards the sales funnel.

SEO allows you to tailor your customer journey according to their intent. Whether they are looking to gather information, compare products, or take actions, optimizing your relevant content is how you push the customer towards the sales funnel.

Tracking your customer steps is a lot more accurate when your website is optimized for search engines. You get to see where they land, what keywords they used to reach a specific web page, how much time they spend on every page, and when they bounce. Analyzing your website traffic leads you to actionable insights - based on which you can change, add, and update your content. So, what we are trying to say is that if you are not considering investing in SEO already, you are missing out on great opportunities. Looking for the best SEO services in Egypt? You can browse through Egypt’s top SEO companies right here on Entasher. Or better yet, you can send your brief to receive the best offers.