How To Create An Effective Digital Strategy ✽

Why is a digital strategy important?

If you ask most business owners what they want to get out of their website, they usually answer that they want to sell more. It might be that they want to sell more physical things or more of the services they offer or it might be brand-based etc. but they want to sell more…

However, most businesses don’t have unlimited resources and they might want to sell more of one thing than another. So, that’s why businesses need a strategy. An effective digital strategy helps successfully allocate effort and resources to best achieve business goals.

An effective digital strategy is a crucial part of a successful business; you need to know where they are going or how they are going to get there. However, when it comes to digital, it’s surprising how many online businesses don’t have a strategy or goals in place.

To help shape your strategy, start by asking a series of simple questions such as:

Would you rather sell 1 x £10,000 widget or 10 x £1,000 widgets?
When you sell a widget can you cross-sell additional widgets?
What’s the lifetime value of an individual widget?
Which widgets have a clear market advantage?
What’s the online competition for your widgets?
Once you begin to unpack the real commercial value of your products and services, you can then create a strategy and allocate resources. An effective digital strategy will not only drive business sales, but it can also change business direction.

Below is an example of how we helped one of our clients to plan and develop a digital strategy, define business goals and KPIs and the outcomes.