10 Steps to choose the Perfect Domain for your brand ✽

Now we believe that you almost finished your journey discovering your brand name. We think that it's time to pick your perfect domain name, which is the key element of your website, so it’s not an option not to choose a domain name that works for your business as It’s your first impression and also It defines your brand, These elements are only a few of the many reasons why your domain name is so important.

How to find and Choose the Perfect Domain Name? That’s exactly what pencil designs experts are going to share with you in this article.

1. Use The Right Domain Name Extensions

“.com” is still the best, but don’t worry If that’s taken as nowadays most names are already taken for .com, try .io .net or .org. If these are taken too, you’d be better off brainstorming a new domain name. By the way you should Avoid those weird extensions like “.cool”, “.bike”, “.pizza” and so on.

2. Pick a domain name that is available for your social media channels

While social media is such an important part of business communications and marketing nowadays, most companies choose to establish accounts so an added challenge when choosing a domain name relates to these identities. But don’t worry there are tools that help you Check domain & social username availability across multiple channels that you will depend on for marketing purposes later like namecheckr , namechk and many more, Choosing domain name that is available with social media makes it easier for your customers to find you everywhere.

3.Keep Your Domain Name Short

The best practice is to pick a domain name that’s short and memorable to scratch in your customer’s mind. We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember.

4. Avoid the Common Misspellings of Your Domain

It’s a good idea to avoid domains with doubled letters, as it increases your chances of losing traffic to typos. For example, a domain like Presssignals.com will lead to typos, and result in lost traffic.

5. Check the Domain History via Wayback Machine

Even if you’re getting (what you think is) a new domain name. In some cases, the domain name you’re trying to register may have been registered in the past but then abandoned by their owners. It’s still good to go for an extra mile and have a look at what was on it, There are a couple of ways in which you can look up a domain name’s history but still One of the more popular ones is Wayback Machine you have to Check the Domain History via who.is to know more about stuff like who the owner is (provided they don’t have ID protection — more on that later) — who the registrar is, and so on.

6. Pick a Trustworthy Domain Registrar

The domain registrar is a company that registers a domain name on your behalf, and then gives you full access to that domain name.

The key with registrars is to only use respectable and trustworthy companies. You really don’t want to run into any domain problems further down the line — when your website’s brand is already established and losing the domain would mean trouble.

The registrars we always recommend are: Namecheap and GoDaddy, but Hey don’t rush things and start searching for your domain right inside your domain registrar for the following reasons one which is not official but we noticed which is that when the registrar sees that you search for a certain name too much it raises the price and sometimes the algorithms considers the name as a rare name even if it is not at all and the other reason is for what we mentioned above that you should search Pick a domain name that is available for your social media which is not an option at the domain registrar search box.

7. Shop around to Find the Best Price

Even though all domain registrars offer the same products, the pricing can sometimes be very different, For that reason, it’s always a good idea to shop around with different registrars and compare the prices of the domain name you want to get. 

8. Consider Enabling Domain ID Protection

In simple terms, domain ID protection masks your personal contact information from anyone performing a whois lookup on your domain name.

By default, and under ICANN rules (the organization that regulates domain names), all domain names must have publicly viewable contact information assigned to them — the same information you had to provide during registration, This includes your name, address, phone number, and email address.

9.  Use Domain Name Generators for Clever Ideas

If you reached this point and still don’t find any fitting domain it is normal as there are more than 360 Million registered domain names. This leads to many people saying that all good domains are already taken, This is where domain name generators come in. These free tools automatically search for your defined keywords to find hundreds of clever domain name ideas, here are some examples of them isitwp, handy business name generator by shopify, nameboy and many more, but wait These domain name generators are artificial intelligence, so they are not perfect, but on the other hand  they are good enough to get the creative juices flowing in your head, so you can pick the best domain name for your website.

10. Set Your Domain to Auto-Renew

in case someone doesn’t make it in time with renewing their domain — is that the domain gets snatched by a domain broker or someone similar. Basically, old domains are valuable in the domain market, plus there's a higher chance that the person who originally failed to renew the domain will want to buy it back at some point. In the end, stay safe by opting to renew your domain name automatically whenever the time comes. Nearly all domain registrars give you this option.

Making a Great First Impression Online With Your Domain Name 

Choosing a perfect domain name can make all the difference when it comes to the success of your business venture. With the tips above, you’ll be one step closer to choosing the perfect domain name for your website that'll help you maintain brand consistency while making it easy for your existing and new clients to find you online, Our experts here at pencil designs are always here to help you build your online presence as you reached this level and chosen your domain and brand name you are totally ready to build a strong brand identity, Tell our experts more about your brand by creating creative brand brief through this simple tool and you will get it at your email immediately after finishing. 

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