Social media video production for your business all you need to know ✽

Videos are more attractive than photos or even text so it makes sense to use videos that could help promote the company on social media to attract as many people as possible to your social media page and get them to take a certain action after viewing the content of the video.

A study has shown that over 40% of people who watch videos on social media take some sort of action as compared to photos. The action could be viewing the business page, purchasing the product, sending a message, or even looking up more information on the brand. Video content on social media can make it easier to communicate and engage with the current and prospective customers of the brand.

What is social media video production?

It is a digital marketing service that involves producing videos for social media. The videos are usually 30 seconds to 1 minute long and the reason for that is because they want it to go viral. But only around 1.2% of videos on Facebook have over 1 million views.

These videos can easily have a high rate of relevant convergence as well as increase the exposure, and even increase the engagement with the audience. People who watch the video on social media can easily be directed to the page of the business; they can also share, and interact with the video posted on the social media platform.

The production process includes the following:

1. Good production equipment: this includes lighting, camera, microphone, and others.
2. Storyline: there needs to be an interesting storyline.
3. Location: the location of the shooting needs to match the storyline of the video.
4. Editing software: at the end of the shooting there needs to be editing done on the video to trim it and polish it to make it presentable.

Tips to create social media video

There are a few tips to go about creating your social media video they are mentioned below:

1. Strategize: you need to start by putting a strategy and knowing what the competitors are doing, what your video message could be and so on.
2. Keep it short: the video needs to be short but fun as this makes it easier for the video to go viral.
3. Make it stand out: the first 6 seconds need to be attractive in order to attract the audience to watch more of the video as research has shown that the average attention span is almost 6 seconds; if the video is not attractive in the first 6 seconds the audience is highly likely to stop watching.
4. Subtitles: if the video includes a narration or a conversation then you need to add subtitles in order to accommodate to deaf people as well as people who are not in the position to listen to the video.
5. Use good equipment: make sure that the lighting and the microphone, as well as the camera used, are of high quality to produce a good quality video.
6. Copyright: make sure that the soundtracks that you use are not copyrighted and that you have been allowed to use them.
7. Message: focus on delivering the message that you want in the video and that everyone can understand it.
8. Call-to-action: always add a call to action at the end of the video to make sure the convergence rate is high.
9. Adaptation: the video needs to adapt to different social media platform requirements and be able to function on most of them to optimize it.
10. Keep track: make sure to keep track of the feedback from the video and the results of the video as well as the analysis report of the video performance on the social media platform.

Why use social media video 

There are many benefits to using social media video and some of them are as follows:

1. Attract attention: it is easier to attract the attention of the audience through video content rather than text and photographs.
2. Gather feedback: videos can have more audience members interacting and discussing their content whether among themselves or even with the business.
3. Trending topics: it would be easier to follow the trends while creating the video and thus encouraging more people to talk about the business.
4. Increase exposure: as mentioned it is easy to share social media videos and thus more people get to know about the brand which increases the exposure.
5. Diversify: it is easy to create diverse content to suit the taste of everyone and attract different types of audiences.

Benefits of social media videos 

Social media videos have great benefits to your business; some of these benefits are as follows:

1. Sharing: it is easy to share videos on social media to increase exposure and the videos could contain information about new products/ service, or even about the business.
2. More attention: there are some social media features that would help increase the attention of the audience to your video content like auto play the video.
3. Increase visibility: video content can be optimized for search by adding titles, and description, this contributes to your SEO performance.
4. Call to action: add a call to action part in the video to encourage more people to take some sort of action after watching the video.
5. Trendy: make videos that are up-to-date with the trends that are going on to attract more people to watch and interact with your video.