Social Media RFP Template (2025): Free Copy‑Paste RFQ, Scoring Matrix & Examples
Summary: Skip the guesswork. Use this copy‑paste RFQ, run a structured evaluation, and get multiple quotations from verified social media agencies on Entasher.Submit one RFQ — get multiple quotationsQuick links (choose what you need)ServiceUse it forEntasher linkCore Social Media AgenciesAlways-on social, calendars, community, reportsentasher.com/s/social-media-agencies-companiesPerformance MarketingPPC & paid social execution and optimizationentasher.com/s/performance-marketing-companiesGoogle AdsSearch, Display, YouTube campaignsentasher.com/s/google-ads-servicesContent MarketingLong‑form content to fuel socialentasher.com/s/content-marketingVideo & AnimationReels, explainers, motion graphicsentasher.com/s/video-animation-production-companiesPhotographyProduct & lifestyle shoots for your calendarentasher.com/s/photographyThe 7‑step Social Media RFP workflowDefine business outcomes & KPIs: Awareness, engagement, leads/MQLs, ROAS/CAC.Pick platforms: Facebook, Instagram, TikTok, LinkedIn, X. Note language/markets.Shortlist 3–5 verified vendors: Start in Social Media Agencies.Send one unified RFQ: Use the template below to keep proposals comparable.Run a Q&A window: Share one clarification memo with all bidders.Score with a rubric: Apply the evaluation matrix to avoid bias.Award + Kickoff: Lock SLAs, team, reporting cadence, and onboarding dates.Copy‑paste RFQ template (edit in 10 minutes)Subject: RFQ — Social Media Management (Always‑on + Optional Paid)
1) Company
• Brand & sector: [e.g., Fintech — B2C] • Markets & languages: [KSA + UAE — AR/EN]
• Decision owner & role: [Name, Title] • Billing country: [e.g., Saudi Arabia]
• Contacts: [name@domain.com, +966…] • Links: [site + social handles]
2) Objectives & KPIs
• Outcomes: [Awareness / Engagement / Leads / Sales support]
• KPIs: [Reach, ER%, Saves, CTR, Leads/MQLs, ROAS/CAC]
• Core platforms: [IG, FB, TikTok, LinkedIn, YouTube/Shorts]
3) Scope (price each line item)
• Content calendar & copywriting: [X posts per platform per month]
• Creative production: [images, short‑form video, stories, motion]
• Community management: [SLA for comments/DMs]
• Paid social management (optional): [Budget band; platforms]
• Influencer coordination (optional)
• Reporting: [Weekly dashboard + monthly report + insights]
Deliverables we expect: open files where relevant, editable captions, monthly calendar.
4) Brand inputs
• Brand book & tone; example references; asset access (Drive/Brandfolder).
5) Timeline
• RFQ sent: [date] • Questions due: [date/timezone]
• Proposal due: [date/timezone] • Shortlist demos: [date range]
• Award: [date] • Onboarding: [date range] • Go‑live: [date]
6) Team & quality
• List named roles & hours/month; escalation path; 2–3 relevant case studies.
• Data & accounts remain client‑owned.
7) Pricing & terms
• Retainer/project (pre/post tax); payment schedule tied to milestones.
• Warranty/support after go‑live; termination & handover terms.
8) Submission format
• One PDF (technical + commercial). File name: Brand_Social_RFP_[Agency].pdf
• Email/portal: [email] or Entasher RFQ: https://entasher.com/Tender/Create
9) Assumptions & questions
• Please list all assumptions and open questions that impact pricing.Tip: Send the same RFQ to at least three vendors for a fair, apples‑to‑apples comparison.Evaluation scorecard (use this matrix)CriterionWeightWhat good looks likeScore (1–5)Strategy & fit25%Clear plan to hit KPIs, realistic channel mix, thoughtful testing Creative quality20%On‑brand samples; motion-first ideas; platform‑native Team & seniority15%Named roles, relevant sector experience, strong QA Reporting & measurement15%Dashboard + monthly insights, clear attribution Timeline & SLAs10%Fast onboarding; response SLAs; content approvals Price–value ratio15%Transparent pricing, deliverables mapped to hours Suggested RFP timelineWeekMilestoneOwnerWeek 0Publish RFQ to shortlist via EntasherClientWeek 1Q&A window; clarification memo to all biddersClientWeek 2Proposals due (PDF)AgenciesWeek 3Score & select finalists; demosClientWeek 4Award, negotiate, kickoffClient + WinnerWhen you’ll also need these servicesMost high‑performing social programs use specialist support. Explore:Google Ads for search, YouTube & Performance Max.Performance Marketing for paid social scale.Content Marketing to feed social calendars.Video & Animation for Reels/Shorts.Photography for product & lifestyle assets.Country/Language switching (internal rule of thumb): keep the same service slug; add the country code (e.g., /eg/, /sa/, /ae/); add /ar/ before the country for Arabic.Send your RFQ now — get multiple quotationsFAQWhat’s the difference between RFP and RFQ here?We use “RFQ” as a practical, short format of an RFP. It still defines scope, KPIs, team, timeline, SLAs, and pricing model.Retainer or project pricing?Choose a retainer for ongoing optimization and community management; choose a project for a launch, audit or content sprint.How fast can I get proposals?Typically within days when you submit your brief via Entasher and invite a shortlist from Social Media Agencies.
