The complete Guide to Billboards advertising in Egypt

By: Mahmoud Azab

The complete Guide to Billboards advertising in Egypt

In the age of offline Marketing, it is more important to have a very well structured plan for your next outdoor advertising campaign, there are many issues to be taken in here as well as the wide range of skills required by these professions 

What is Billboards advertising?

A short description of outdoor advertising 

Outdoor advertising is also known as out of home advertising (OOH) reference to Out of home, which is the type of advertising used to reach the audience when they are out of home 

a lot of research has been done says that people spend up to 70% out of home

Set your objective for your next outdoor advertising campaign

Before you start selecting from the top prime billboards advertising locations in Egypt you have to have a clear objective of what is the ROI you need from the next campaign

Types of billboards campaign objectives:

1. Building a strong brand image.

2. Accelerate growth and market share.

3. Influence buying decision.

4. Enhance perceived value.

5. Support selling and other means of communication.

6. Educate consumers.

7. Reminder.

8. Retrieve lost sales.

9. Keep the product in the public eye.

Set your objective for your next outdoor advertising campaign

Know your campaign budget

Knowing your budget is required to know how you will manage your campaign, will make it easier for you and your media buyer to select the best choices for your next campaign.

Every budget has its own strategy to help your brand achieve the objective, working on a campaign without knowing a budget is like driving a car without knowing where are you going.

Know your campaign budget

Know the prime highways and cities

Knowing the prime highways and cities will cut it short to reach your target audience.

we will list for you the main highways in Egypt that any billboard advertising campaign should consider

1- October bridge

2- Ring Road

3- Suez Road

4- 26th of July corridor

5- Salah Salem

6- El nasr road

7- El moushir tantawy axis

8- Corniche Cairo

9- El Wahat Road

10- Emtedad Ramsis

11- Autodtrad Cairo

12- El Thawra

13- 15 May bridge

Types and average cost of billboards in Egypt

There are 17 different types of billboard advertising in Egypt that you need to know, know them from the following list:

1- 3 X 4 meters average cost for rent per month is 15,000  EGP to 20,000 EGP 

2- Flag 1x2 average cost for rent per month is 2,000  EGP to 3,000 EGP 

3- Unipole average cost for rent per month is 150,000  EGP to 300,000 EGP 

4- rooftop average cost for rent per month is 60,000  EGP to 300,000 EGP 

5- Mega Billboard average cost for rent per month is 150,000  EGP to 250,000 EGP 

6- Gates average cost for rent per month is 250,000  EGP to 900,000 EGP 

7- Double Decker average cost for rent per month is 250,000  EGP to 500,000 EGP

8- transportation outdoor advertising average cost for rent per month is 25,000  EGP to 35,000 EGP

9- Outdoor advertising Screens average cost for rent per month is 150,000  EGP to 300,000 EGP

10- Sequence outdoor advertising average cost for rent per month is 60,000  EGP to 600,000 EGP

11- fanous 1x1.5 average cost for rent per month is 1500  EGP to 3000 EGP

12- Flag 1.5x3 average cost for rent per month is 1500  EGP to 3000 EGP

13- Mirror average cost for rent per month is 80,000  EGP to 300,000 EGP

14- Gantry billboard average cost for rent per month is 250,000 EGP to 500,000 EGP

15- Lamppost 3x6 meters average cost for rent per month is 25,000  EGP to 30,000 EGP

16- butterfly average cost for rent per month is 350,000  EGP to 450,000 EGP

17- bus wrap average cost for rent per month is 25,000 EGP to 30,000 EGP

All average above rates updated till 2022

billboard advertising campaign in New Cairo Egypt type 3x4 Example PDF File

Attached PDF file of the outdoor advertising campaign located in New Cairo Egypt billboard type 3x4 meters

For 360 integrated advertising campaign, you might find the top digital marketing agencies in Egypt from this link

For consultations on how to start your outdoor advertising campaign kindly contact us through an email: info@entasher.com

or by a phone call: +201113994443

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FAQ

Outdoor advertising is also known as out of home advertising (OOH) reference to Out of home, which is the type of advertising used to reach the audience when they are out of home a lot of research has been done says that people spend up to 70% out of home

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