The Ultimate Guide to Billboard Advertising in Egypt ✽

In the era of offline marketing, outdoor advertising remains an important means of reaching audiences. In Egypt, billboards are a popular form of out-of-home (OOH) advertising.

What is Billboards advertising?

Billboard advertising is a form of outdoor advertising that uses large-scale signage to promote a product, service, or brand. It is a powerful way to reach a broad audience as people spend up to 70% of their time outside the home.

Setting Your Objective for Your Next Outdoor Advertising Campaign

Before selecting a prime billboard location in Egypt, it's important to have a clear objective of what ROI you need from the campaign. Common objectives include building brand image, accelerating growth and market share, influencing buying decisions, enhancing perceived value, supporting selling and other means of communication, educating consumers, serving as a reminder, retrieving lost sales, and keeping the product in the public eye.

Before you start selecting from the top prime billboards advertising locations in Egypt you have to have a clear objective of what is the ROI you need from the next campaign

Types of billboards campaign objectives:

1. Building a strong brand image.

2. Accelerate growth and market share.

3. Influence buying decision.

4. Enhance perceived value.

5. Support selling and other means of communication.

6. Educate consumers.

7. Reminder.

8. Retrieve lost sales.

9. Keep the product in the public eye.

Knowing your budget is essential in selecting the right media and location for your billboard campaign.

It's important to work with your media buyer to select the best choices for your next campaign.

Knowing the prime highways and cities will cut it short to reach your target audience.

we will list for you the main highways in Egypt that any billboard advertising campaign should consider

1- October bridge

2- Ring Road

3- Suez Road

4- 26th of July corridor

5- Salah Salem

6- El nasr road

7- El moushir tantawy axis

8- Corniche Cairo

9- El Wahat Road

10- Emtedad Ramsis

11- Autodtrad Cairo

12- El Thawra

13- 15 May bridge

There are 17 different types of billboard advertising in Egypt that you need to know, know them from the following list:

1- 3 X 4 meters average cost for rent per month is 15,000  EGP to 20,000 EGP 

2- Flag 1x2 average cost for rent per month is 2,000  EGP to 3,000 EGP 

3- Unipole average cost for rent per month is 150,000  EGP to 300,000 EGP 

4- rooftop average cost for rent per month is 60,000  EGP to 300,000 EGP 

5- Mega Billboard average cost for rent per month is 150,000  EGP to 250,000 EGP 

6- Gates average cost for rent per month is 250,000  EGP to 900,000 EGP 

7- Double Decker average cost for rent per month is 250,000  EGP to 500,000 EGP

8- transportation outdoor advertising average cost for rent per month is 25,000  EGP to 35,000 EGP

9- Outdoor advertising Screens average cost for rent per month is 150,000  EGP to 300,000 EGP

10- Sequence outdoor advertising average cost for rent per month is 60,000  EGP to 600,000 EGP

11- fanous 1x1.5 average cost for rent per month is 1500  EGP to 3000 EGP

12- Flag 1.5x3 average cost for rent per month is 1500  EGP to 3000 EGP

13- Mirror average cost for rent per month is 80,000  EGP to 300,000 EGP

14- Gantry billboard average cost for rent per month is 250,000 EGP to 500,000 EGP

15- Lamppost 3x6 meters average cost for rent per month is 25,000  EGP to 30,000 EGP

16- butterfly average cost for rent per month is 350,000  EGP to 450,000 EGP

17- bus wrap average cost for rent per month is 25,000 EGP to 30,000 EGP

All average above rates updated till 2023

Attached PDF file of the outdoor advertising campaign located in New Cairo Egypt billboard type 3x4 meters

For 360 integrated advertising campaign, you might find the top digital marketing agencies in Egypt from this link

For consultations on how to start your outdoor advertising campaign kindly contact us through an email: info@entasher.com

or by a phone call: +201113994443