Egypt is No.1 country in Africa for countries that you should invest in 2022 ✽
By reading this article you will know:
- Why Egypt is the No.1 country in Africa for investment.
- The new opportunities for investment in Egypt.
- How the investment boom opened the way for new marketing and advertising opportunities in Egypt.
- How entasher.com contributed to these opportunities
Based on a report conducted by Rand Merchant Bank (RMB) on where to invest in Africa 2021, Egypt takes the No.1 position followed by Morocco in second place and South Africa in third place. Egypt managed to bounce to the No.1 Position in 2021 after being No.6 in 2014 due to its growth and efforts to bounce back.
In 2020 Egypt was the No.2 country among Arab countries to receive foreign direct investments only coming second to UAE. With the setbacks caused due to the virus in 2020 along with the lockdown protocol, the recession hit highlighting interactions between people and limiting them as much as possible.
Egypt was able to come through with various new changes to cope with the various changes happening around because of the virus. The changes were made in almost all the fields including healthcare, tourism, education, workplace, transportation, and many more.
The new changes allowed for interactions to return although not as fully as before the covid-19 hit but still return, nonetheless. Techniques and efforts are being invented and implemented every day to be able to return as before. Some of these techniques include vaccination campaigns, hybrid learning and working, a limited number of people in public places, and many more.
The investment boom in Egypt, What is its influence on the marketing and advertising field in Egypt?
Since the end of 2019, and for the past 2 years there has been a huge setback to all businesses caused by the COVID-19 virus. Due to the severity of the situation, several business fields have been affected and thus making it hard to operate during the pandemic.
Since many countries including Egypt went into lockdown for a while, many restaurants had to close down, and even many companies had to stop operations for a while, it became clear that the marketing and advertising field as well faced a huge setback.
Egypt has not been an exception to the damages caused by the virus but somehow it managed to come back stronger than ever with many new projects in various fields that have opened opportunities for almost everyone. Many companies started riding this new investment wave allowing them to gain high profits and once again opening the marketing and advertising field to vast opportunities for companies to grab.
The new investment opportunities in Egypt
During the pandemic throughout 2020 and 2021 Egypt has introduced major projects in many fields including healthcare, construction, infrastructure, transportation, and others. The opportunities that these new projects have opened are endless.
Some of these major projects are as follows:
- Construction: Egypt had the most valuable construction project in all of Africa in 2020 which is the “New Capital City” and “El Alamain City”.
- Infrastructure: Egypt was the second leading country in Africa in the African infrastructure index 2020 projects like the new buildings and bridges built in Cairo.
- Transportation: Egypt has already started constructing the Cairo monorail around different parts of Cairo to link The New Capital City and 6th of October city to the Cairo metropolitan area.
- Healthcare: developing vaccinations for the Covid-19 virus has been ongoing since the emergence of the virus in Egypt with Egypt being in the top 10 countries worldwide in 2020 to publish Covid-19 related research papers.
How the investment boom opened the way for new marketing and advertising opportunities in Egypt
During the early stages of the pandemic, Egypt enforced lockdown, as well as other precautionary rules that had to be followed for a while, the billboards and other outdoor and indoor advertising services, were left deserted with no advertisements because businesses now were unable to operate fully.
When the marketers realized that the traditional advertising techniques would not be suitable at that moment since very few people would drive or walk along the streets, everyone started heading towards digital marketing services and using it to advertise their brands online. This allowed for various digital marketing service providing agencies to operate normally.
After the lockdown was lifted and life returned somewhat to what it used to be and with the new various projects being developed, the businesses wanted to hire companies for advertising and marketing to be visible again for people thus the demand on almost all marketing and advertising services was high increasing the work for the agencies and opening opportunities for new agencies to have clients as well.
How entasher.com contributed to these opportunities
As mentioned above all the interactions had to be changed from face-to-face to digital, this includes any business interactions and even advertising and marketing. Instead of companies and brands having to interact with various advertising and marketing agencies physically to finally choose the one that they want to work with, entasher has transferred this process to a 3-minute tender online which allows the clients to request the service from all the agencies that provide it online and get the reply.
Entasher facilitates the interaction between the clients and the marketing, advertising, and media agencies. Entasher can also help the client reach the agencies very easily some services that agencies offer to clients on entasher are as follows:
- Indoor Advertising
- Outdoor advertising
- Digital marketing services
- Production services
- Media Production Services
- Giveaways
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