Phyto Hair day influencers campaign

Executed a full-scale TikTok influencer marketing campaign for Phyto Paris hair dye in the Saudi market, delivered in two waves. Wave One activated 12 influencers across Riyadh and Jeddah, achieving 1.4M views and 50K likes. Wave Two scaled up to 19 influencers, reaching nearly 2M views. The campaign covered end-to-end influencer management — creator selection, content coordination, performance tracking, and detailed analytics reporting. Total campaign results: 3.4M+ views, 88K+ likes, 1,700+ comments, and 16K+ saves across 31 creators in Riyadh and Jeddah.