Branding Agency

Suchec

Completed 2023

Squad. Branding

Agency

Suchec

About Project

For Suchec, Squad built a brand identity that balances playful charm with modern refinement. The logo takes a simple sushi form, reimagined in a Kawaii-inspired style, then elevated with a bow tie to add a subtle sense of flair and personality. Cute, but confident. Fun, but intentional. The red and blue palette draws from traditional Japanese colors, reworked into bold, pop tones to speak directly to a younger, style-aware audience. Every detail was designed to feel fresh, expressive, and unmistakably Suchec.