Communication Plan
Internal Digital Signage Content Strategy & Plan
Completed 2016
Addmark Group
Agency
Kuwait Energy
About Project
Develop a content strategy and plan for the company's internal digital signage. The strategy document was developed based on the types of internal and external audience who visit the premises and the dwelling time of each screen. An internal survey has been carried out to identify the types of audience and the communications objectives of each department within the company. The document also included screens designs and the content plan and overarching policy.
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