Gene Therapy Launching Event

We were blessed to work with Novartis, a global leader in innovative medicines to introduce Gene Therapy in Egypt. Gene Therapy is a cutting-edge approach that uses genes to treat or prevent diseases.

The event was held twice with the same experience and design at InterContinental Citystars Cairo and JW Marriott Hotel Cairo. It was a futuristic look and feel with many digital solutions and gamification experiences to enhance the awareness journey through the Edu-tainment experience.

The attendees were immersed in a world of science and technology, where they learned about the potential of Gene Therapy to transform lives.

They interacted with interactive displays, virtual reality, quizzes, puzzles, and more, the event was a success, attracting positive feedback from the participants. It showcased Novartis’ commitment to bringing change to those devastated by rare and life-threatening neurological genetic diseases, as well as Studio7’s creativity and expertise in delivering memorable events.