Rivergreen by MBG
About Project
Working with Rivergreen was a challenge for us as it was our first attempt at branding for a medical complex. With all of our designs and visuals, we focused on delivering the idea behind Rivergreen.
Rivergreen is the first medical complex in the new capital, and as such, we emphasized the importance of the role it serves and the fact that it’s a medical complex managed by doctors for doctors. We want to convey the message that Rivergreen is a place where life blooms.
The logo is inspired by the leaf, as a resemblance to the source of most medicines. The curvy lines feature the waterfalls on the river, which symbolize the river to highlight the medical complex’s iconic location, the green river.
The visuals and designs supplement the logo by blending both fundamental aspects of Rivergreen. Its vital role as a medical complex in the new capital, and its management being done by Doctors. The line “From Doctors To Doctors” was created to ensure the message came across that Rivergreen is a place where Doctors have the power to heal.
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