Branding Agency
Re-branding Zikry
Completed 2018
About Project
The Zikry name was established in 1948 by Dr. Sabry Zikry, the director of the EPS (Egyptian Pharmacists’ Syndicate) at the time. In 1989, the Zikry brand was resurrected at the hands of Hatem Zikry, Dr. Sabry Zikry’s son, and has since grown into the well-known and deeply respected chain of pharmacies found all over Cairo
Limelite was entrusted with the honorable task of rebranding Zikry. After heavy market research, we developed Zikry’s new brand identity, which was coupled with plenty of hard work to convey the change both inside and out.
You can see more about this project on our website limelitellc.com/portfolio/zikrypharmacies/
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