TV Commercial production
Stronger Than Steel - Paralympic team
Completed 2016
About Project
Vodafone Egypt Foundation has been committed to empower Egyptians with disabilities for more than 13 years. As the foundation decided to be the official Proud Partner of the Egyptian Paralympics Committee for two years in a row, we managed to work with them on a story that give our champions the proper recognition and to inspire the whole nation with the power of will to achieve personal goals. Its General Secretary told us in our first briefing session frankly: "These people should be the true source of inspiration for all Egyptians, we know our people are suffering from low spirits and we wanted to give them a spark. We see it the time to give these people the proper recognition they deserve, to tell the world about their life stories, about how we care about them and how we are genuinely proud of them, and finally to let the people learn that only the power of will is what will drive them to gold".
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