In-Depth Case Study

Rebranding one of Saudi Arabia’s Biggest Automotive Players

📅 01 أكتوبر 2026

digital-marketing-agenciesbranding

Client Context

MZJ approached us at a stage where the brand was looking to strengthen and modernize its overall presence. The existing brand name, “Mohamed Bein Zaar El Agamy,” was lengthy and not easy to communicate or build around, while the visual identity lacked consistency across different touchpoints. The brand needed a clearer foundation that could bring together its name, positioning, identity, and overall presence into one more cohesive brand experience.

The Challenge

MZJ was facing a fragmented brand presence, starting with a long and difficult-to-use name, “Mohamed Bein Zaar El Ajamy,” alongside an identity that lacked consistency across different touchpoints. The challenge was to create a clearer and more cohesive brand foundation from the name and brand strategy to the visual identity while ensuring the brand could communicate consistently and build a stronger presence across all customer touchpoints.

Approach

MZJ approached us to support them with a full brand refresh, starting with refining the brand naming and positioning, followed by a rebranding exercise to create a stronger and more cohesive brand identity. The scope also includes developing a new website that better reflects the brand and its offerings.

Deliverables

Full Brand Identity Website

Timeline

2 Months

Credited Provider

BigYes Studio

We’re BIGYES Studio, a Branding Consultancy and creative agency with over 14 years of experience helping founders, brand managers, and growing teams make better business decisions and turn them into m...

View Profile Request Quotation