In-Depth Case Study

DEAL — Giving Growth a New Identity

📅 01 أكتوبر 2026

Client Context

DEAL is a BTL and experiential marketing agency delivering a wide range of experiences and activations for brands and audiences. As the business grew in scale and capabilities, its role in the market evolved beyond its original perception as an events company. The business had grown, but its brand identity had not fully evolved with it.

The Challenge

The challenge was to bring DEAL’s brand identity in line with the business it had become. Its existing identity did not fully reflect the scale, diversity, and capabilities of the agency or communicate its position within the BTL and experiential marketing space. DEAL needed to move beyond the perception of being simply an events company and establish a stronger, more confident presence that could represent the breadth of its work and the brands it works with.

Approach

From Business Growth → To Brand Evolution We started by looking beyond the identity and understanding the business behind it — its role in the BTL and experiential marketing space, the scale of its work, its market position, and the audiences it needed to connect with. This gave us the foundation to evolve DEAL’s identity into something more confident, relevant, and representative of the business today. The rebrand wasn’t about simply making DEAL look different. It was about making the brand feel as capable, established, and ambitious as the business behind it.

Deliverables

Full Branding Website

Credited Provider

BigYes Studio

We’re BIGYES Studio, a Branding Consultancy and creative agency with over 14 years of experience helping founders, brand managers, and growing teams make better business decisions and turn them into m...

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