Intertrade (continuation of Abouseif Co.) has been a pioneer in the field of Direct To Consumer marketing ever since its establishment in 1982 by Halim Abouseif. We are proud to be the first agency to introduce the roadshow concept in Egypt back in the 90’s, as well as executing some of the biggest promotional activ...
Intertrade (continuation of Abouseif Co.) has been a pioneer in the field of Direct To Consumer marketing ever since its establishment in 1982 by Halim Abouseif. We are proud to be the first agency to introduce the roadshow concept in Egypt back in the 90’s, as well as executing some of the biggest promotional activities over the years. Aside from being experts in program entailing, Intertrade has always been recognized in partnering/lobbying with third party governmental entities and implementing promotional activities nationwide.
