Majestic Biopharma — 4 Booths Delivered in One Month

Client Context

Majestic Biopharma is a pharmaceutical company that regularly participates in medical conferences, exhibitions, and industry events where booth presence plays an important role in brand communication and product visibility. With several event requirements occurring within a short period, the client needed a production partner capable of handling multiple booths simultaneously while maintaining brand consistency, execution quality, and reliable delivery.

The Challenge

The challenge was not a single booth. MRICS had to manage four booth projects within one month, with overlapping production schedules, different layouts, different event requirements, and tight installation deadlines. The execution required careful coordination between design, fabrication, printing, logistics, and on-site teams. At the same time, the client needed the overall cost to remain competitive without reducing the quality of the final production.

RFQ Brief

The client required MRICS to manage multiple exhibition booths from concept through final execution. The scope included: Booth design development Technical production preparation Wooden structures and fabrication CNC cutting Branding and vinyl printing Furniture and display elements Electrical requirements Transportation Installation and dismantling On-ground supervision Last-minute adjustments when required The objective was clear: deliver multiple high-quality booths quickly, efficiently, and within budget.

Approach

MRICS created a centralized production workflow that allowed multiple booths to move through design and fabrication simultaneously. Instead of treating each booth as an isolated project, we coordinated them as one production program. Design approvals were translated directly into production specifications, while fabrication, printing, furniture preparation, electrical work, and logistics were scheduled in parallel wherever possible. This approach reduced unnecessary production delays and allowed the team to react quickly to client feedback or last-minute requirements. A dedicated operations team also managed the transition from workshop production to final installation on-site.

Deliverables

MRICS delivered a complete end-to-end booth production service including: 4 exhibition booth executions 3D booth design Technical production development Wooden booth structures CNC production Branded printing and vinyl Product displays and shelving Counters and podiums Furniture Electrical setup Transportation Installation Dismantling On-site supervision Final execution adjustments

Before & After

Before: Multiple booth requirements, overlapping deadlines, several production elements, and the risk of coordinating different suppliers for design, printing, fabrication, transportation, and installation. After: One centralized execution partner managing the complete process, allowing Majestic Biopharma to move from approved design to completed booth with a single operational workflow.

Results

The most important result was the successful delivery of four different booth executions in one month. Beyond volume, the project proved the scalability of MRICS's production operation. Multiple projects were handled simultaneously while maintaining quality standards, deadline control, and cost efficiency. The successful execution also strengthened the working relationship between MRICS and Majestic Biopharma for future event and production requirements.

Timeline

1 month

“More than fast, and the quality was even higher than we expected. MRICS delivered more than one booth for the same event at a very competitive cost, with high-quality execution from design all the way to the final booth on ground.”

Key Facts

{ "client": "Majestic Biopharma", "industry": "Pharmaceutical", "country": "Egypt", "project_type": "Exhibition Booth Production", "booths_delivered": 4, "timeline": "1 month", "services": [ "3D Design", "Booth Production", "Fabrication", "CNC", "Printing", "Branding", "Furniture", "Electrical", "Transportation", "Installation", "On-ground Supervision" ], "delivery_model": "Design to execution" }

Credited Provider

MyRoyal MRICS

At My Royal, we bring your brand to life through powerful 360° campaigns that cover everything from events and marketing to digital solutions, booth design, activations, and more. Whether you're launc...

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