Two 36 m² Booths. One Event. Full Execution.

Client Context

Joy Juice and Destination 35 were both participating in the same event, each requiring a distinct 36 m² booth designed around its own brand identity, objectives, and visitor experience. MRICS was selected to manage both projects under one production and execution operation. Lego

The Challenge

The main challenge was delivering two full-size booths for two different brands within the same event timeline. Each booth required its own creative direction, branding system, production requirements, furniture, printing, and operational preparation. At the same time, both booths had to be fabricated, transported, installed, and made event-ready within the same setup window. This required precise coordination between design, production, logistics, and on-ground teams.

RFQ Brief

The requirement was to provide complete booth execution for both brands, including: Creative booth concept 3D design Technical drawings Production preparation Wooden structures Branding and printing Furniture Counters and display areas Lighting and electrical work Transportation Installation On-ground supervision Final adjustments before opening Each booth covered approximately 36 m².

Approach

MRICS treated the two booths as one coordinated production program while keeping both brand identities completely separate. The design team developed each booth individually based on the brand's visual language and event objectives. Once designs were approved, technical preparation and fabrication moved in parallel. Production schedules, printing, furniture preparation, electrical works, transportation, and installation were centrally managed so that both booths could be completed within the same event setup period. This reduced coordination risk and allowed one team to control quality across both projects.

Deliverables

2 complete exhibition booths 36 m² per booth 72 m² total branded exhibition space Concept development 3D booth design Technical production preparation Booth fabrication Branding and printing Furniture and display elements Electrical and lighting setup Transportation Installation On-site supervision Final execution and handover

Before & After

Before: Two brands, two separate booth requirements, one shared event deadline, and several production and operational elements that needed to be coordinated simultaneously. After: Two fully branded 36 m² booths delivered through one centralized workflow, ready for visitors and aligned with each client's approved concept. I am

Results

The project resulted in: 2 booths successfully delivered 36 m² per booth 72 m² total exhibition space 2 different brand identities 1 shared event deadline Full design-to-execution delivery Both booths completed and operational on ground

Timeline

Brief → Concept → 3D Design → Approval → Technical Drawings → Production → Branding → Logistics → Installation → Final On-Ground Execution

“MRICS managed both booths from design to execution under the same event timeline, delivering two completely different brand experiences with one coordinated production team.”

Tips & Takeaways

When multiple brands are participating in the same exhibition, using one experienced production partner can simplify logistics, reduce coordination problems, and improve setup efficiency. The key is to centralize production operations while keeping the creative identity and visitor experience of every booth completely independent.

Key Facts

{ "clients": [ "Joy Juice", "Destination 35" ], "country": "Egypt", "project_type": "Exhibition Booth Design and Production", "booths_delivered": 2, "booth_size_sqm": 36, "total_exhibition_space_sqm": 72, "same_event": true, "services": [ "Concept Development", "3D Design", "Technical Drawings", "Fabrication", "Printing", "Branding", "Furniture", "Lighting", "Electrical", "Transportation", "Installation", "On-ground Supervision" ] }

Credited Provider

MyRoyal MRICS

At My Royal, we bring your brand to life through powerful 360° campaigns that cover everything from events and marketing to digital solutions, booth design, activations, and more. Whether you're launc...

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