Small Business
$1,000 – $3,000 / month
Single account, fees only (excl. ad spend)
Scope brief
Overview
Use this RFQ when you need providers to quote for PPC & Google Ads — with clear scope, deliverables, timeline, and evaluation criteria.
When To Use This RFQ
Objectives
- Drive qualified traffic and conversions
- Scale search and display campaigns
- Lower CPA while maintaining volume
- Launch in new markets quickly
Typical Projects
- Google Search campaigns
- Performance Max
- YouTube ads
- Remarketing programs
Ideal Buyer
Performance marketers and growth teams.
Common Deliverables
- Account audit
- Campaign structure
- Ad copy and extensions
- Landing page recommendations
- Reporting
Ready-to-Copy Scope of Work
Project: PPC & Google Ads
Category: Marketing & Advertising
Scope of Work:
1. Account and conversion tracking audit (GA4, tags, offline conversions).
2. Keyword research and campaign architecture by market/language.
3. Ad copywriting and extension setup (AR/EN as scoped).
4. Bid strategy, budget pacing, and negative keyword management.
5. Landing page alignment and A/B test recommendations.
6. Weekly optimization and monthly performance reporting.
Quotation must include: fee, deliverables, timeline, team structure, assumptions and exclusions.
Deliverables Checklist
- PPC audit document
- Campaign build documentation
- Ad copy library
- Conversion tracking map
- Weekly pacing reports
- Monthly ROI analysis
Timeline Template
Week 1
Audit and tracking fix
Tracking QA
Week 2
Campaign build
Launch approval
Week 3+
Optimize and scale
Weekly check-in
Budget Guidance (USD)
Mid Market
$3,000 – $8,000 / month
Search + shopping, weekly optimization
Enterprise
$8,000 – $20,000 / month
Multi-market, advanced tracking + CRO
Indicative USD ranges for Egypt, KSA, and UAE (2025–2026 market research). Egypt is often 40–70% lower than Dubai/Riyadh upper tiers. Ad spend, MOQ, licensing, and VAT usually excluded.
Vendor Evaluation Matrix
| Criteria | Weight | Score | Notes |
|---|---|---|---|
| Technical Capability | 25% | Rate 1–5 | |
| Industry Experience | 20% | Rate 1–5 | |
| Price | 20% | Rate 1–5 | |
| References | 15% | Rate 1–5 | |
| Response Time | 10% | Rate 1–5 | |
| Support | 10% | Rate 1–5 |
Common Mistakes
Ad spend not separated +
Quote management fee separately from media budget.
Conversion tracking broken +
Fix tracking before scaling spend.
No search term governance +
Require search term reviews and negative lists.
Arabic campaigns afterthought +
Build Arabic ad groups with native copywriters.
Related Verified Providers
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Related Projects
Explore verified case studies on Entasher for similar RFQ workflows.
View Case StudiesFAQ
What is a PPC & Google Ads RFQ template? +
A PPC & Google Ads RFQ template is a ready-to-use procurement document with scope, deliverables, timeline, and evaluation criteria — so you can collect comparable quotations from verified service providers.
How do I use this PPC & Google Ads RFQ template on Entasher? +
Click "Use This Template Online" to open the Entasher RFQ form with scope, deliverables, timeline, and evaluation criteria pre-filled. Submit one brief and receive competitive quotations across Egypt, KSA, and UAE.
What is the difference between an RFQ template and an RFP template? +
An RFQ focuses on pricing for clearly defined scope. An RFP evaluates approach and capability. This PPC & Google Ads template supports both with the included vendor evaluation matrix.
Can I download this template as DOCX or PDF? +
Yes. Download DOCX or PDF with scope, deliverables, timeline, and evaluation matrix — ready to send to agencies. Or use "Use This Template Online" to submit faster and receive quotations from verified providers.
What budget should I set for PPC & Google Ads? +
Budget guidance on this page is in USD and reflects typical ranges across Egypt, KSA, and UAE. Use the Small Business, Mid Market, and Enterprise tiers as starting points — Egypt is often lower; Dubai and Riyadh sit at the upper end for comparable scope.
How many providers will respond to my RFQ on Entasher? +
Most clients receive multiple quotations within 24–48 hours from verified providers matched to service category and country.
What should I include in the scope of work section? +
Include objectives, deliverables, markets (EG/KSA/UAE), languages, timeline, approval process, and reporting requirements.
How do I evaluate PPC & Google Ads proposals fairly? +
Use the vendor evaluation matrix. Score each provider on technical capability, industry experience, price, references, response time, and support.