Small Business
$1,500 – $4,000 / month
Pilot retainer, 1–2 channels
Scope brief
Overview
Use this RFQ when you need providers to quote for Digital Marketing — with clear scope, deliverables, timeline, and evaluation criteria.
When To Use This RFQ
Objectives
- Acquire customers cost-effectively
- Launch integrated digital campaigns
- Improve conversion across funnel stages
- Scale performance across MENA markets
Typical Projects
- Full-funnel digital retainer
- Performance marketing for launches
- Lead generation campaigns
- Marketing automation setup
Ideal Buyer
CMOs, growth leads, and procurement teams sourcing integrated digital partners.
Common Deliverables
- Channel strategy
- Campaign execution
- Landing pages
- Analytics setup
- Monthly optimization
Ready-to-Copy Scope of Work
Project: Digital Marketing
Category: Marketing & Advertising
Scope of Work:
1. Discovery workshop: business goals, ICP, markets, and current performance benchmarks.
2. Channel strategy covering paid search, paid social, display, email, and SEO alignment.
3. Campaign architecture: audiences, creatives, budgets, and testing roadmap.
4. Landing page and conversion path recommendations or production.
5. Tracking setup: pixels, GA4/events, UTM governance, and dashboard.
6. Weekly/bi-weekly optimization and monthly performance reporting.
7. Quarterly strategic review and budget reallocation recommendations.
Quotation must include: fee, deliverables, timeline, team structure, assumptions and exclusions.
Deliverables Checklist
- Digital strategy document
- Media plan by channel
- Creative briefs and assets
- Campaign setup and management
- Conversion tracking dashboard
- Monthly performance report
- A/B test results summary
Timeline Template
Week 1
Discovery and audit
Strategy outline
Week 2
Media plan and creative direction
Plan + budget sign-off
Week 3
Tracking setup and campaign build
Tracking QA
Week 4
Campaign launch
Go-live checklist
Month 2+
Optimize, report, scale
Monthly review
Budget Guidance (USD)
Mid Market
$4,000 – $12,000 / month
Multi-channel growth program (paid + organic)
Enterprise
$12,000 – $40,000 / month
Regional always-on, dedicated squad
Indicative USD ranges for Egypt, KSA, and UAE (2025–2026 market research). Egypt is often 40–70% lower than Dubai/Riyadh upper tiers. Ad spend, MOQ, licensing, and VAT usually excluded.
Vendor Evaluation Matrix
| Criteria | Weight | Score | Notes |
|---|---|---|---|
| Technical Capability | 25% | Rate 1–5 | |
| Industry Experience | 20% | Rate 1–5 | |
| Price | 20% | Rate 1–5 | |
| References | 15% | Rate 1–5 | |
| Response Time | 10% | Rate 1–5 | |
| Support | 10% | Rate 1–5 |
Common Mistakes
No media spend vs management fee split +
Request separate line items for ad spend and agency fees.
Missing conversion tracking requirements +
Include GA4/event requirements in the RFQ so quotes are comparable.
Unclear market scope +
Specify EG, KSA, UAE targeting and language per market.
No benchmark data shared +
Share current CPA/ROAS so agencies propose realistic improvements.
Related Verified Providers
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Related Projects
Explore verified case studies on Entasher for similar RFQ workflows.
View Case StudiesFAQ
What is a Digital Marketing RFQ template? +
A Digital Marketing RFQ template is a ready-to-use procurement document with scope, deliverables, timeline, and evaluation criteria — so you can collect comparable quotations from verified service providers.
How do I use this Digital Marketing RFQ template on Entasher? +
Click "Use This Template Online" to open the Entasher RFQ form with scope, deliverables, timeline, and evaluation criteria pre-filled. Submit one brief and receive competitive quotations across Egypt, KSA, and UAE.
What is the difference between an RFQ template and an RFP template? +
An RFQ focuses on pricing for clearly defined scope. An RFP evaluates approach and capability. This Digital Marketing template supports both with the included vendor evaluation matrix.
Can I download this template as DOCX or PDF? +
Yes. Download DOCX or PDF with scope, deliverables, timeline, and evaluation matrix — ready to send to agencies. Or use "Use This Template Online" to submit faster and receive quotations from verified providers.
What budget should I set for Digital Marketing? +
Budget guidance on this page is in USD and reflects typical ranges across Egypt, KSA, and UAE. Use the Small Business, Mid Market, and Enterprise tiers as starting points — Egypt is often lower; Dubai and Riyadh sit at the upper end for comparable scope.
How many providers will respond to my RFQ on Entasher? +
Most clients receive multiple quotations within 24–48 hours from verified providers matched to service category and country.
What should I include in the scope of work section? +
Include objectives, deliverables, markets (EG/KSA/UAE), languages, timeline, approval process, and reporting requirements.
How do I evaluate Digital Marketing proposals fairly? +
Use the vendor evaluation matrix. Score each provider on technical capability, industry experience, price, references, response time, and support.