Small Business
5–10% of media spend
Management fee on modest budgets
Scope brief
Overview
Use this RFQ when you need providers to quote for Media Buying — with clear scope, deliverables, timeline, and evaluation criteria.
When To Use This RFQ
Objectives
- Plan and buy media efficiently
- Reach target audiences at scale
- Optimize CPM/CPC/CPA across channels
- Coordinate offline and programmatic buys
Typical Projects
- Digital media plans
- Programmatic campaigns
- TV/radio/OOH coordination
- Always-on performance media
Ideal Buyer
Media managers, brand managers, and procurement running media tenders.
Common Deliverables
- Media plan
- Buy execution
- Trafficking
- Post-campaign analysis
Ready-to-Copy Scope of Work
Project: Media Buying
Category: Marketing & Advertising
Scope of Work:
1. Audience definition and channel mix recommendation.
2. Media plan with budget allocation, flighting, and KPI targets.
3. Negotiation and booking across agreed channels (Meta, Google, programmatic, OOH, etc.).
4. Creative trafficking and pixel/tag verification.
5. In-flight optimization and budget pacing.
6. Post-campaign analysis with reach, frequency, and conversion metrics.
7. Transparency reporting on fees, rebates, and third-party costs.
Quotation must include: fee, deliverables, timeline, team structure, assumptions and exclusions.
Deliverables Checklist
- Media strategy & plan
- Booking confirmations
- Trafficking logs
- Weekly pacing reports
- Post-campaign analysis
- Invoice reconciliation summary
- Recommendations for next flight
Timeline Template
Week 1
Briefing and plan development
Media plan sign-off
Week 2
Booking and setup
Creative + tracking QA
Week 3+
Campaign live and optimization
Weekly check-ins
End of flight
Post-campaign report
Final report
Budget Guidance (USD)
Mid Market
$1,500 – $5,000 / month + ad spend
Multi-channel planning and optimization
Enterprise
Custom fee structure + large spend
Enterprise media operations
Indicative USD ranges for Egypt, KSA, and UAE (2025–2026 market research). Egypt is often 40–70% lower than Dubai/Riyadh upper tiers. Ad spend, MOQ, licensing, and VAT usually excluded.
Vendor Evaluation Matrix
| Criteria | Weight | Score | Notes |
|---|---|---|---|
| Technical Capability | 25% | Rate 1–5 | |
| Industry Experience | 20% | Rate 1–5 | |
| Price | 20% | Rate 1–5 | |
| References | 15% | Rate 1–5 | |
| Response Time | 10% | Rate 1–5 | |
| Support | 10% | Rate 1–5 |
Common Mistakes
Hidden markup on media +
Require transparent fee structure and ad spend pass-through.
No viewability/brand safety standards +
Include placement exclusions and verification requirements.
Single-channel bias +
Ask for channel-agnostic plan tied to KPIs, not vendor inventory.
Missing post-campaign accountability +
Require post-buy analysis template in the proposal.
Related Verified Providers
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Related Projects
Explore verified case studies on Entasher for similar RFQ workflows.
View Case StudiesFAQ
What is a Media Buying RFQ template? +
A Media Buying RFQ template is a ready-to-use procurement document with scope, deliverables, timeline, and evaluation criteria — so you can collect comparable quotations from verified service providers.
How do I use this Media Buying RFQ template on Entasher? +
Click "Use This Template Online" to open the Entasher RFQ form with scope, deliverables, timeline, and evaluation criteria pre-filled. Submit one brief and receive competitive quotations across Egypt, KSA, and UAE.
What is the difference between an RFQ template and an RFP template? +
An RFQ focuses on pricing for clearly defined scope. An RFP evaluates approach and capability. This Media Buying template supports both with the included vendor evaluation matrix.
Can I download this template as DOCX or PDF? +
Yes. Download DOCX or PDF with scope, deliverables, timeline, and evaluation matrix — ready to send to agencies. Or use "Use This Template Online" to submit faster and receive quotations from verified providers.
What budget should I set for Media Buying? +
Budget guidance on this page is in USD and reflects typical ranges across Egypt, KSA, and UAE. Use the Small Business, Mid Market, and Enterprise tiers as starting points — Egypt is often lower; Dubai and Riyadh sit at the upper end for comparable scope.
How many providers will respond to my RFQ on Entasher? +
Most clients receive multiple quotations within 24–48 hours from verified providers matched to service category and country.
What should I include in the scope of work section? +
Include objectives, deliverables, markets (EG/KSA/UAE), languages, timeline, approval process, and reporting requirements.
How do I evaluate Media Buying proposals fairly? +
Use the vendor evaluation matrix. Score each provider on technical capability, industry experience, price, references, response time, and support.