Small Business
$5,000 – $15,000
Logo refresh, basic guidelines
Scope brief
Overview
Use this RFQ when you need providers to quote for Branding & Identity — with clear scope, deliverables, timeline, and evaluation criteria.
When To Use This RFQ
Objectives
- Refresh or create brand identity
- Align visual system across touchpoints
- Support repositioning or market entry
- Build brand guidelines for internal and partner use
Typical Projects
- Logo and visual identity
- Brand strategy and positioning
- Rebrand rollout
- Brand guidelines and asset library
Ideal Buyer
Founders, marketing directors, and procurement teams running brand tenders.
Common Deliverables
- Brand strategy
- Logo system
- Visual identity
- Brand guidelines
- Launch assets
Ready-to-Copy Scope of Work
Project: Branding & Identity
Category: Marketing & Advertising
Scope of Work:
1. Stakeholder interviews and competitive landscape review.
2. Brand strategy: positioning, personality, messaging framework, and tone of voice.
3. Visual identity: logo, color palette, typography, iconography, and imagery direction.
4. Brand guidelines document (digital + print specs).
5. Application mockups: stationery, social templates, presentation deck, signage samples.
6. Asset handoff in agreed formats (AI, PDF, Figma, etc.).
7. Optional: rollout support and internal training session.
Quotation must include: fee, deliverables, timeline, team structure, assumptions and exclusions.
Deliverables Checklist
- Brand strategy deck
- Logo files (vector + raster)
- Color and typography specs
- Brand guidelines PDF
- Social and presentation templates
- Application mockups
- Source files handoff
Timeline Template
Week 1–2
Discovery and strategy
Strategy approval
Week 3–4
Concept exploration (2–3 routes)
Concept selection
Week 5–6
Identity refinement and applications
Identity sign-off
Week 7–8
Guidelines and final handoff
Final delivery
Budget Guidance (USD)
Mid Market
$15,000 – $45,000
Full identity, templates, brand book
Enterprise
$45,000 – $120,000+
Multi-market rebrand, extensive applications
Indicative USD ranges for Egypt, KSA, and UAE (2025–2026 market research). Egypt is often 40–70% lower than Dubai/Riyadh upper tiers. Ad spend, MOQ, licensing, and VAT usually excluded.
Vendor Evaluation Matrix
| Criteria | Weight | Score | Notes |
|---|---|---|---|
| Technical Capability | 25% | Rate 1–5 | |
| Industry Experience | 20% | Rate 1–5 | |
| Price | 20% | Rate 1–5 | |
| References | 15% | Rate 1–5 | |
| Response Time | 10% | Rate 1–5 | |
| Support | 10% | Rate 1–5 |
Common Mistakes
Unlimited revision rounds +
Cap revision rounds (e.g., 2 per phase) in the RFQ.
No file format requirements +
Specify deliverable formats and ownership/usage rights.
Skipping Arabic typography needs +
Require Arabic logo/wordmark and bilingual guidelines if applicable.
No rollout scope +
Clarify whether signage, packaging, or digital rollout is in scope.
Related Verified Providers
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Related Projects
Explore verified case studies on Entasher for similar RFQ workflows.
View Case StudiesFAQ
What is a Branding & Identity RFQ template? +
A Branding & Identity RFQ template is a ready-to-use procurement document with scope, deliverables, timeline, and evaluation criteria — so you can collect comparable quotations from verified service providers.
How do I use this Branding & Identity RFQ template on Entasher? +
Click "Use This Template Online" to open the Entasher RFQ form with scope, deliverables, timeline, and evaluation criteria pre-filled. Submit one brief and receive competitive quotations across Egypt, KSA, and UAE.
What is the difference between an RFQ template and an RFP template? +
An RFQ focuses on pricing for clearly defined scope. An RFP evaluates approach and capability. This Branding & Identity template supports both with the included vendor evaluation matrix.
Can I download this template as DOCX or PDF? +
Yes. Download DOCX or PDF with scope, deliverables, timeline, and evaluation matrix — ready to send to agencies. Or use "Use This Template Online" to submit faster and receive quotations from verified providers.
What budget should I set for Branding & Identity? +
Budget guidance on this page is in USD and reflects typical ranges across Egypt, KSA, and UAE. Use the Small Business, Mid Market, and Enterprise tiers as starting points — Egypt is often lower; Dubai and Riyadh sit at the upper end for comparable scope.
How many providers will respond to my RFQ on Entasher? +
Most clients receive multiple quotations within 24–48 hours from verified providers matched to service category and country.
What should I include in the scope of work section? +
Include objectives, deliverables, markets (EG/KSA/UAE), languages, timeline, approval process, and reporting requirements.
How do I evaluate Branding & Identity proposals fairly? +
Use the vendor evaluation matrix. Score each provider on technical capability, industry experience, price, references, response time, and support.