Small Business
$2,000 – $6,000 / month
Local media relations, limited outreach
Scope brief
Overview
Use this RFQ when you need providers to quote for Public Relations — with clear scope, deliverables, timeline, and evaluation criteria.
When To Use This RFQ
Objectives
- Build media visibility
- Manage corporate reputation
- Support launches and announcements
- Coordinate spokesperson activity
Typical Projects
- Press release programs
- Media relations retainers
- Crisis communication
- Executive profiling
Ideal Buyer
Comms directors and PR managers.
Common Deliverables
- PR strategy
- Media list
- Press materials
- Coverage reports
Ready-to-Copy Scope of Work
Project: Public Relations
Category: Marketing & Advertising
Scope of Work:
1. PR strategy aligned with business milestones and markets.
2. Media mapping: trade, business, and consumer outlets (AR/EN).
3. Press release writing, pitching, and follow-up.
4. Interview and spokesperson briefing support.
5. Event PR and media attendance coordination.
6. Monthly coverage report with AVE or agreed metrics.
Quotation must include: fee, deliverables, timeline, team structure, assumptions and exclusions.
Deliverables Checklist
- PR strategy document
- Target media list
- Press releases and kits
- Pitch tracker
- Coverage clippings report
- Sentiment summary
Timeline Template
Week 1–2
Strategy and media map
Strategy approval
Week 3+
Active pitching
Monthly report
Budget Guidance (USD)
Mid Market
$6,000 – $15,000 / month
Multi-market PR + content
Enterprise
$15,000 – $40,000 / month
Regional retainer, crisis support
Indicative USD ranges for Egypt, KSA, and UAE (2025–2026 market research). Egypt is often 40–70% lower than Dubai/Riyadh upper tiers. Ad spend, MOQ, licensing, and VAT usually excluded.
Vendor Evaluation Matrix
| Criteria | Weight | Score | Notes |
|---|---|---|---|
| Technical Capability | 25% | Rate 1–5 | |
| Industry Experience | 20% | Rate 1–5 | |
| Price | 20% | Rate 1–5 | |
| References | 15% | Rate 1–5 | |
| Response Time | 10% | Rate 1–5 | |
| Support | 10% | Rate 1–5 |
Common Mistakes
Guaranteed coverage promises +
Reject guaranteed placements; focus on process and targets.
Spokesperson availability unclear +
Confirm executive time for interviews.
Arabic media ignored +
Include Arabic outlets and native PR writers.
Crisis scope undefined +
Define after-hours response if needed.
Related Verified Providers
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Related Projects
Explore verified case studies on Entasher for similar RFQ workflows.
View Case StudiesFAQ
What is a Public Relations RFQ template? +
A Public Relations RFQ template is a ready-to-use procurement document with scope, deliverables, timeline, and evaluation criteria — so you can collect comparable quotations from verified service providers.
How do I use this Public Relations RFQ template on Entasher? +
Click "Use This Template Online" to open the Entasher RFQ form with scope, deliverables, timeline, and evaluation criteria pre-filled. Submit one brief and receive competitive quotations across Egypt, KSA, and UAE.
What is the difference between an RFQ template and an RFP template? +
An RFQ focuses on pricing for clearly defined scope. An RFP evaluates approach and capability. This Public Relations template supports both with the included vendor evaluation matrix.
Can I download this template as DOCX or PDF? +
Yes. Download DOCX or PDF with scope, deliverables, timeline, and evaluation matrix — ready to send to agencies. Or use "Use This Template Online" to submit faster and receive quotations from verified providers.
What budget should I set for Public Relations? +
Budget guidance on this page is in USD and reflects typical ranges across Egypt, KSA, and UAE. Use the Small Business, Mid Market, and Enterprise tiers as starting points — Egypt is often lower; Dubai and Riyadh sit at the upper end for comparable scope.
How many providers will respond to my RFQ on Entasher? +
Most clients receive multiple quotations within 24–48 hours from verified providers matched to service category and country.
What should I include in the scope of work section? +
Include objectives, deliverables, markets (EG/KSA/UAE), languages, timeline, approval process, and reporting requirements.
How do I evaluate Public Relations proposals fairly? +
Use the vendor evaluation matrix. Score each provider on technical capability, industry experience, price, references, response time, and support.