Small Business
$8,000 – $25,000
Single-market survey or interviews
Scope brief
Overview
Use this RFQ when you need providers to quote for Market Research — with clear scope, deliverables, timeline, and evaluation criteria.
When To Use This RFQ
Objectives
- Understand customer needs
- Size market opportunity
- Test concepts before launch
- Track brand and competitor performance
Typical Projects
- Customer surveys
- Focus groups
- Brand tracking
- Feasibility studies
Ideal Buyer
Strategy, marketing, and product teams.
Common Deliverables
- Research design
- Fieldwork
- Analysis
- Insights report
Ready-to-Copy Scope of Work
Project: Market Research
Category: Business Consulting
Scope of Work:
1. Research objectives, hypotheses, and target segments.
2. Methodology design: qualitative, quantitative, or mixed.
3. Survey/discussion guide development and translation (AR/EN).
4. Sample design and fieldwork execution in target markets.
5. Data analysis and statistical significance testing.
6. Insights report with strategic recommendations.
Quotation must include: fee, deliverables, timeline, team structure, assumptions and exclusions.
Deliverables Checklist
- Research proposal
- Survey/discussion guides
- Raw data file
- Analysis report
- Executive summary
- Presentation deck
Timeline Template
Week 1
Design and instruments
Instrument approval
Week 2–4
Fieldwork
Interim data check
Week 5–6
Analysis and report
Final delivery
Budget Guidance (USD)
Mid Market
$25,000 – $70,000
Multi-method MENA study
Enterprise
$70,000 – $200,000+
Tracking or segmentation program
Indicative USD ranges for Egypt, KSA, and UAE (2025–2026 market research). Egypt is often 40–70% lower than Dubai/Riyadh upper tiers. Ad spend, MOQ, licensing, and VAT usually excluded.
Vendor Evaluation Matrix
| Criteria | Weight | Score | Notes |
|---|---|---|---|
| Technical Capability | 25% | Rate 1–5 | |
| Industry Experience | 20% | Rate 1–5 | |
| Price | 20% | Rate 1–5 | |
| References | 15% | Rate 1–5 | |
| Response Time | 10% | Rate 1–5 | |
| Support | 10% | Rate 1–5 |
Common Mistakes
Sample not representative +
Define quotas and screening criteria.
Translation quality weak +
Use professional bilingual research instruments.
Actionable insights missing +
Require recommendations linked to decisions.
Data ownership unclear +
Confirm client owns raw data and reports.
Related Verified Providers
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Related Projects
Explore verified case studies on Entasher for similar RFQ workflows.
View Case StudiesFAQ
What is a Market Research RFQ template? +
A Market Research RFQ template is a ready-to-use procurement document with scope, deliverables, timeline, and evaluation criteria — so you can collect comparable quotations from verified service providers.
How do I use this Market Research RFQ template on Entasher? +
Click "Use This Template Online" to open the Entasher RFQ form with scope, deliverables, timeline, and evaluation criteria pre-filled. Submit one brief and receive competitive quotations across Egypt, KSA, and UAE.
What is the difference between an RFQ template and an RFP template? +
An RFQ focuses on pricing for clearly defined scope. An RFP evaluates approach and capability. This Market Research template supports both with the included vendor evaluation matrix.
Can I download this template as DOCX or PDF? +
Yes. Download DOCX or PDF with scope, deliverables, timeline, and evaluation matrix — ready to send to agencies. Or use "Use This Template Online" to submit faster and receive quotations from verified providers.
What budget should I set for Market Research? +
Budget guidance on this page is in USD and reflects typical ranges across Egypt, KSA, and UAE. Use the Small Business, Mid Market, and Enterprise tiers as starting points — Egypt is often lower; Dubai and Riyadh sit at the upper end for comparable scope.
How many providers will respond to my RFQ on Entasher? +
Most clients receive multiple quotations within 24–48 hours from verified providers matched to service category and country.
What should I include in the scope of work section? +
Include objectives, deliverables, markets (EG/KSA/UAE), languages, timeline, approval process, and reporting requirements.
How do I evaluate Market Research proposals fairly? +
Use the vendor evaluation matrix. Score each provider on technical capability, industry experience, price, references, response time, and support.